Measure freelancers by business practices, not just talent, says report

Companies should evaluate prospective creative services providers by their business practices along with their talent, recommends a new report
 
March 14, 2011 - PRLog -- Plainfield, Indiana - Before giving creative service providers the opportunity to manage the image of your company, take a close look at how they manage their own businesses, recommends veteran copywriter and marketing consultant Scott Flood of Scott Flood Writing in a recently released report.

"They may not need a fancy office in an expensive building, but they should follow practices that demonstrate they take their business seriously," Flood explains in "The Smarter Strategy for Selecting Suppliers."

"First impressions provide an excellent indicator," he adds. "Look for professionally designed, easy-to-navigate websites and business cards. Pay attention to how they dress for the initial meeting and how they conduct themselves."

In the report, which is currently available for a no-cost download at http://sfwriting.com/freeguide, Flood cites warning signs. "Watch out for odd email addresses that are unbusinesslike, and be careful if the provider has strange guidelines about when and how he or she can be contacted."

"The Smarter Strategy for Selecting Suppliers" can be downloaded at http://sfwriting.com/freeguide. Scott Flood Writing (www.sfwriting.com) provides effective print and online copy to companies and other organizations.

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About Scott Flood Writing: we create effective print and online copy for companies and other organizations.
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