Emerald Insight’s Dave Smullen Explains the Benefits of Pop Up Retail.

April 14, 2011 - PRLog -- Emerald Insight’s Dave Smullen Explains the Benefits of Pop Up Retail.

Pop Up retail is an increasingly popular way to showcase products and involves “Popping Up” on a short term basis and moving on to a different location. It is often used to promote a product or service for selling seasonal products. Emerald Insight Limited are great believers in using this form of promotion.
Dave Smullen managing director of Emerald Insight Ltd tells us how this can be of benefit to the company as well as the customer.

“Pop Up Stores are a great way of promoting product awareness. They create an excitement about the product and allow the customer to interact with the promoter.
They are temporary and therefore if you promote from a Pop Up you can take more risks. They don’t need to be as polished, so you don’t need as much investment — this is perfect for recessionistas.
Pop ups are only in the area for a short period of time and because of this they offer customers exclusivity which is very appealing to the customer.
It is very hard to stay fashionable and to have the “must have” product or to be the “hottest” place when you are in a static location. By having the facility to move on and start again you are constantly able to reinvent the business.”

Emerald Insight Limited is a dynamic enterprising young company with very large goals. Direct sales and marketing being its niche and progressive adaption to the economy being its drive, this young company has a lot to give.
Established in September 2010, Emerald Insight Limited is creating opportunity and growth for its new team.
Its expertise in this field has helped establish the company very quickly in the market.
Located in the heart of Belfast City Centre “our aim is to provide workable varied and result focused solutions to our clientele”.

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Emerald Insight Limited is a dynamic enterprising young company with very large goals. Direct sales and marketing being its niche and progressive adaption to the economy being its drive, this young company has a lot to give.
Established in September 2010, Emerald Insight Limited is creating opportunity and growth for its new team.
Its expertise in this field has helped establish the company very quickly in the market.
Located in the heart of Belfast City Centre “our aim is to provide workable varied and result focused solutions to our clientele”.