RedEye unveils Behavioural Email onDemand at TFM&A 2011

Feb. 1, 2011 - PRLog -- RedEye announces the official launch of behavioural email onDemand at this year’s TFM&A – a simple, cost-effective approach utilizing behavioural email to improve conversion.

RedEye is demonstrating its expertise in behavioural email that improves ROI and conversion to sale with its seminar on ‘Building Email Customer Engagement Lifecycle Management Programmes using Behavioural Email and Engagement Strategies’ presented by Matthew Kelleher, Commercial Director at RedEye International.

The seminar running on Tuesday, 1st March 2011 from 1.30pm, will be supported by a client case study on Haven Holidays and will demonstrate the latest trends online companies are implementing, in real-world scenarios, to improve their digital marketing strategies.

With other notable RedEye campaigns achieving over 750% ROI and over 20% conversion rate, it seems that increasingly companies are following the trend in identifying and targeting specific customer behaviour to help improve return.

In previous years, RedEye has offered full-scale behavioural marketing, analytics and usability services to hundreds of larger ecommerce brands – now it is offering its behavioural service in a ‘lite’ version with automated triggers making behavioural email accessible to organisations of all sizes; not just for SMEs but for big brands that think they can’t afford it or perceive it be too complicated. It is designed as an intuitive self-service product, with support provided by expert RedEye consultants.

Visit us at stand D10 and sign up for a FREE no obligation 30 day trial. No payment details are necessary. http://www.ondemand.redeye.com/

Title: Building Email Customer Engagement Lifecycle Management Programmes using Behavioural Email and Engagement Strategies

Date: Tuesday, 1st March 2011

Time: 1.30pm – 2.00pm

Speaker: Matthew Kelleher, Commercial Director, RedEye

Theatre: Mobile and Marketing Analytics Theatre

Exhibition: TFM&A, Earls Court 2, London

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RedEye was established in 1997 and clients include William Hill, Butlins and Monarch Airlines. RedEye helps clients sell more and communicate better through the internet. RedEye helps clients improve conversion by offering an integrated service of web analytics, email marketing and website usability. The unique services available allow competitive advantage to be gained from a deeper understanding of user needs and activities. RedEye is the leader in behavioural email. Behavioural email targets consumers based on their online behaviour. Forrester Research recently found that marketers integrating web analytics data with email can generate nearly 4 times more revenue and 18 times greater net profit compared with marketers using simple untargeted mailings.