HARO, Social Media, Customer Service & Peter Shankman on The “Your Book Is Your Hook!” Show

Jan. 24, 2011 - PRLog -- Peter Shankman, the founder and creator of Help A Reporter Out (HARO), the founder & CEO of The Geek Factory Inc., and the author of two books, will appear as a guest on the Your Book Is Your Hook! Show on WomensRadio.com. Mr. Shankman will talk about how authors can leverage the Help A Reporter Out service for writing their next book and for connecting more quickly with journalists and the media. He’ll also discuss why he wrote his latest book, "Customer Service: New Rules for a Social Media World."

NEW YORK, NY (January 25th – January 31st, 2011): Peter Shankman, the founder and creator of Help A Reporter Out (HARO), the founder and CEO of The Geek Factory Inc., and the author of two books, will talk with radio personality and host Jennifer S. Wilkov about how authors can connect more quickly and easily with the media.

Mr. Shankman will discuss how authors can leverage the Help A Reporter Out (HARO) service for both writing their next book and finding interviewees as well as for answering direct inquiries from journalists and the media seeking expert interviewees for their own assignments. He’ll also share examples of some outrageous PR stunts that authors can do to attract the attention of the media and he’ll reveal his perspective on how writers can be using social media more effectively.

Peter Shankman is also the author of two books including his latest book, "Customer Service: New Rules for a Social Media World," and he will discuss with radio personality and host Jennifer S. Wilkov why he wrote this book and how he’s using it as his hook to help authors and companies better understand how they can use social media to provide great customer service.

Mr. Shankman will also talk about the importance of tapping into the conversation online and listening to what your customers, advisors and markets are really saying. He’ll also reveal how to avoid wasting time with platforms that won’t help you and how to make sure everyone hears your customers when they compliment you.

Host Jennifer S. Wilkov will discuss how authors can provide great customer service during her Education Corner segment on the show.

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The “Your Book Is Your Hook!” Radio Show airs weekly on Tuesdays at 9:00am on the WomensRadio Network at WomensRadio.com and is syndicated on Google News and Live365.com. The “Your Book Is Your Hook!” show was created to provide the opportunity to go behind the books and discover the process from thought to sales of how other authors have succeeded in getting published and how they use their book as their hook with someone who is successful in this field and experiencing the same journey herself.  Listeners also find out about industry professionals and resources to help them as a writer and author with their book projects so they can write, market, publish and make money with their books.

Ms. Wilkov is a best-selling, award-winning author, an award-winning freelance writer, a speaker and trainer, the creator of the trademarked “From Thought to Sales In 90 Days” book process and a book business consultant for other authors and writers. Her experience and knowledge of the book business and the people in it as well as her understanding of the author’s experience from conceiving the idea to getting published are vital parts of the experience of the show.  The show has left guests wanting to come back for more.

Some of Ms. Wilkov’s most prominent guests include Dominique Raccah (Publisher of Sourcebooks & Co-Chair of the Book Industry Study Group), Larry Goldbetter (President of the National Writers Union), Julia Cameron (International Bestselling Author), Debbie Macomber (#1 New York Times & USA TODAY Bestselling Author), Marci Shimoff (#1 USA TODAY, Amazon, Barnes and Noble.com and Publishers Weekly Bestseller & a NY Times Bestselling Author), Victoria Moran (Oprah-featured Author of ten books including an international bestseller), Suzy Welch (3-time NY Times Bestselling Author & Keynote Speaker at the WBENC 2010 Annual Conference), Brunonia Barry (NY Times Bestselling Multiple Award-Winning Fiction Novelist), Carla Neggers (NY Times Bestselling Romance Suspense Author), Phil Sexton (Publisher & Community Leader of Writer’s Digest), Deborah Brody (Executive Editor of Harlequin’s Nonfiction Program), Katharine Sands (Literary Agent with Sarah Jane Freymann Agency & Author), Peter Rubie (CEO & Literary Agent of Fine Print Literary Management & Author), Jennifer DeChiara (Literary Agent & President of Jennifer DeChiara Literary Agency), Michael Larsen & Elizabeth Pomada (Literary Agents at Larsen-Pomada Literary Agency and hosts of the San Francisco Writers Conference), Mike Sacks (Member of the Vanity Fair Magazine Editorial Team & Author), Beth Werner (Director of Sales & Marketing at Kirkus Media including Kirkus Reviews and Kirkus Discoveries), Joel Comm (4-time NY Times Bestselling Author and new media innovator), Mari Smith (former President of the International Social Media Association, author and dubbed “The Pied Piper of Online Media” by FastCompany.com), Ken Corday (Author and Executive Producer of NBC’s Daytime Drama “Days of Our Lives”), Kathy Kinney (Co-Author, Actress well-known as Mimi Bobeck from the “The Drew Carey Show”), Carley Roney (co-founder of The Knot Inc. and the author of 16 books associated with her websites TheKnot.com, TheNest.com and TheBump.com), Jan McInnis (comedienne, author, professional speaker & humor writer who has written for the Tonight Show monologues) and other industry professionals including Hollywood producers, publicists, ghostwriters, social media experts, authors in various genres and many more. Photos and more information www.yourbookisyourhook.com.

Women’s Online Media and Education Network (W.O.M.E.N.) began with a very large mission: to give women (and other lesser hear voices) the opportunity to have a much larger voice over a great geographic area.  Today, W.O.M.E.N. publishes WomensRadio.com, a rich streaming content site; WomensCalendar.org, the largest listing of women’s events internationally and nationally; the WR Channel; WRMusicReview.com, and AudioAcrobat.com, a sensational tool anyone can use to produce and/or publish streaming audio, video and podcasts anywhere on the web.

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Your Book Is Your Hook! is a full service consulting practice that serves authors, writers and wannabes and the entire book publishing industry with its endeavors. Best known for its popular weekly radio show, robust resource blog, trainings and advice.

Through the popular radio show named after her practice, "Your Book Is Your Hook!", which can be heard every Tuesday morning at 9:00am on WomensRadio.com, and the accompanying show blog at YourBookIsYourHook.com/blog, Jennifer S. Wilkov brings her experience and knowledge of the book business and the people in it as well as her understanding of the author’s experience from conceiving the idea to getting it published to loyal listeners each week.

Ms. Wilkov is a best-selling, award-winning author, an award-winning freelance writer, a speaker and trainer who focuses on supporting writers with the essentials to become a bestseller: a great project, a strong platform and a well-polished pitch, presentation and hook for their book.