Score6 reveals overall ad-effectiveness for eSN advertisers

Jan. 21, 2011 - PRLog -- Bethesda, Md. — A recently concluded study sponsored by eSchool News, the leading ed-tech news resource for K-20 educators, revealed valuable results to the publication’s advertisers.

The Score6 survey study, conducted by independent research firm Litchfield Research, obtained reader feedback on critical attributes of the design, message and overall effectiveness of advertisements in the November/December issue of eSchool News.

Twenty-one advertisements were evaluated by nearly 400 of the publication’s readers. Participants were asked to rate a set of 10 ad images by message elements, design elements and overall effectiveness.

The study also drilled into the publication’s reader demographics: Titles ranged from teacher to Chief Technology Officer. A plurality of respondents (39 percent) work at the K-12 building level, while the next largest group work at the K-12 District level. The balance work in a variety of education settings, including state and federal agencies and colleges and universities.

The winning advertisers were divided by research category, product category, and overall highest score. Here are highlights of the results:  

Grand Winner: SchoolDude.com

Winner by Research Category

-  Highest Overall Effectiveness: SchoolDude.com and Lumens Integration
-  Highest Overall Message: Lumens Integration
-  Highest Design: SchoolDude.com

Winner by Product Category

Administrative Software
-   SchoolDude.com

Document Cameras
-   Elmo USA

Instructional Resources
-   NetSupport

Interactive Learning
-   PolyVision

Online Learning
-   Aventa Learning

Presentation Systems
-   Lumens Integration

eSchool News offers the Score6 study to all ed-tech advertisers appearing in the July and November/December issues of eSchool News.

To learn more about eSchool Media’s integrated marketing and advertising solutions, please visit eSchool Media Online, or contact one of eSchool Media’s knowledgeable Account Executives:

East - Barbara Schrader (bschrader@eschoolmedia.com; 1-800-394-0115 x 163),
Midwest - Patty Voltz (pvoltz@eschoolmedia.com; 813-991-4099), or
West - Paul Turchetta (prturchett@aol.com; 310-540-3344).

About eSchool Media

eSchool Media Inc. is a news and information organization delivering print, web, e-mail and video communications to nearly one million K-20 decision makers and influencers throughout North America and around the world. Its information networks provide education-technology content and services for leaders in schools and colleges and help educators successfully use technology and internet to transform education and achieve their educational goals. eSchool News is the flagship publication of eSchool Media Inc., which also includes eCampus News Network, serving higher education exclusively, and eClassroom News, an electronic publication network for teachers and other classroom practitioners.

With more than 264,000 registered members and more than 5 million page views a month, eSchool News Online is the No. 1 website for ed-tech daily news and information for K-20 decision makers.

Visit our three publications online:
eSchool News:   http://www.eschoolnews.com
eCampus News:   http://www.ecampusnews.com
eClassroom News:    http://www.eclassroomnews.com