Vogue Tyres Adds New Cadillac Models to Vehicle Configurator, EnTyre 360°

Jan. 19, 2011 - PRLog -- QA Graphics has designed additional vehicle models for Vogue Tyre and Rubber Company’s vehicle configurator, EnTyre 360°.  EnTyre 360° is a computer application that allows users to virtually modify their vehicle and envision how custom aftermarket accessories will look before buying.

Vogue Tyre and Rubber Company, a provider of high-end custom tires, wheels, and accessories, launched EnTyre 360° to help shoppers visualize how custom aftermarket accessories will look on their exact vehicle model before making a purchase. The computer application is like a virtual showroom that allows viewers to see a realistic 360-degree view of their vehicle and custom options.  Vogue Tyres worked with QA Graphics, a Midwest design firm, to develop this online product viewer. The application can be viewed on Vogue Tyres’ website at www.voguetyre.com/3d/index.php.

Creating EnTyre 360° has allowed Vogue Tyres to better integrate the sales of their aftermarket car part accessories at the dealership level.  Dealerships are able to provide this tool to customers purchasing a new vehicle.  Customers can use the application to see a high-end 3D representation of their specific vehicle model and realistically envision how custom accessories like tires, grilles, wheels and true factory paint colors would look if they purchased the part for their vehicle.  The interactive solution provides full 360-degree views of the vehicles with instant feedback of how the accessories look from every angle.  

“EnTyre 360° has helped increase both sales and customer appreciation,” said Jim Kemp, sales manager at Metropolitan Cadillac in Milwaukee, Wisconsin.  “It gives them the final touch for their vehicle.  It’s like trying it on before you buy it.”

QA Graphics has recently created three more models for the product viewer, including the 2010 Cadillac SRX, Cadillac Escalade, and the Cadillac CTS Coupe, in addition to the 2010 Cadillac CTS and Lexus RX350 that were made available when EnTyre 360° was initially launched in late 2009.  Other vehicle models coming down the pipeline in 2011 include the Lexus ES.  

“We wanted a solution that was easy to use for our customers that would enhance the reality of the vehicle,” said Ken Brockway, director of Vogue Tyre marketing.   “This 360-degree viewer takes the guessing work out of purchasing the perfect product for your car.”

The development of this solution has helped Vogue Tyres increase sales at the dealership level as well as online, by easing the shopping experience and enabling confident purchasing decisions.  QA Graphics can develop custom product configurators like EnTyre 360° to showcase any type of product, to offer visualization of customization options like sizes, colors, and other accessory options.  Contact QA Graphics at 515.965.3403 to learn more.

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About QA Graphics
QA Graphics is an innovative graphic development company specializing in graphical user interfaces, interactive design, 3D design/animation, and website development to provide a total design solution. The company is also a leader in providing creative solutions for the building automation and green building industries, providing 3D displays to help educate the public about energy efficiency and a building’s sustainable efforts. Visit www.qagraphics.com to learn more.