4 steps to an incredible Marketing Strategy for 2011!

Dec. 31, 2010 - PRLog -- At Jet Virtual we like to be open and transparent about how we run our telephone answering service. We don’t have anything to hide. In fact we are happy to share our telephone answering service marketing strategy with other business owners looking to perhaps improve theirs.
(Confidentiality is of course a must when concerning our valuable clients and no client’s information will be mentioned in any of our publishing unless otherwise given prior consent in writing.)

So here is our telephone answering service marketing strategy ….

We like to keep things simple at Jet Virtual so we have created a 4 step marketing strategy for our telephone answering service.

The 4 steps are:

1. ATTRACT
2. CREATE INTEREST
3. CALL TO ACTION
4. BUILD A FAN CLUB

The first step in our telephone answering service marketing strategy is:

1. ATTRACT

In a generation where everything is searchable make sure you can be found. We are in an era where consumers are in total control. The internet has given power to the people. Whereas, in previous generations, the wealthy, powerful and connected were in control. They set the price. They set the limits. They made the decisions. The barriers of communication and knowledge have been lifted thanks to the internet and powerful search engines like Google. As such everyone has the ability to gain knowledge of anything they wish at the click of a button. The ability to connect to millions of people has now become possible and has created a complete turnaround in the arena of control. The media no longer has control over us. We now create our own news and opinions.

The old way of marketing is coming to an end. Rather than paying for expensive untargeted ad space in newspapers, radio and TV; businesses can take advantage of low cost (if not free) targeted marketing avenues online. The crucial part of a business’ marketing strategy is to be found.

The following are some practical methods of how our telephone answering service can be ‘found’:

Google: SEO/PPC
Blogs : Jet Virtual Blog/Personal Blog
Facebook: Groups/Fans
LinkedIn: Groups/Q&A/Postings
Networking Groups: Stands/Leaflets/Business cards
Forums: Comments/postings
Banner Advertising: Targeted websites
Leaflets: Targeted at niche markets
Joint Ventures: VO companies/Accounting Firms/business consultants
Affiliates:
Advertorials:
Column writing in newspapers:
Email shots:

Our next blog will cover the second step in our telephone answering service marketing strategy: Create Interest.

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The UK's PERSONAL telephone answering service. At Jet Virtual we place customer service as our number one priority to provide you with the most personal, professional and reliable service. We don't just answer calls ... we build relationships.