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Follow on Google News | Chinese Sportswear Market: An Analysis -- New Report by Koncept AnalyticsThe report analyzes the sportswear market in China. The various drivers, opportunities and the challenges faced by the market are also discussed in detail. The competitive aspect of the market is highlighted and the key players are profiled.
By: Koncept Analytics The rapid growth of the Chinese economy indicates that the changes are accepted rapidly by the Chinese consumers, including fashion trends, and this means that Chinese consumers are very fickle about fashion. Sportswear has peaked in the wake of the Beijing Olympics and outdoor wear is increasingly the sector where growth is accumulating. The top players in the Chinese sportswear industry are Nike, Adidas and Li Ning, had experienced negative growth over past few years which was due to the fact that domestic sportswear companies were taking over the top brands in the sportswear market. Given a more competitive landscape in the Chinese sportswear industry, sportswear companies have to spend more on advertising and promotions to strengthen their brands. The report broadly includes the following 1. Sportswear Industry 2. Global Sportswear Market Market Value Growth Rate 3. Chinese Sportswear Market Market Size & Growth Rate Domestic Vs MNC Brands Advertising Expenditures Market Segments 4. Market Dynamics 4.1 Market Trends 4.2 Market Drivers 5. Key Challenges 6. Competitive Landscape 7. Company Profiles 7.1 ANTA Sports Products 7.2 China Dongxiang Group 7.3 Li Ning 7.4 Peak Sport Products 8. Market Outlook List of Charts Supply Chain of Sportswear Industry Annual Per Capita Spending On Sportswear - by Country, 2008 Sportswear Industry- Segments Global Sportswear Sales (2008-2010E) Sportswear Expenditure Per Capita in Selected Countries, 2008 China’s Sportswear Market Size by Revenue (2000-2009E) China Sportswear Market Share (2008) China Sportswear Market Share (2009) China’s Market Share of MNC versus Local Brands, 2008 Advertising & Promotional Spending in 2009 by Key listed Chinese Sports Brands Advertising & Promotional Spending in 2010E by Key listed Chinese Sports Brands Store Efficiency Comparison (2009) Stores Points of Sales (POS) Numbers of Various Chinese Sports Brands in 2009 Participation Rate of Sports Activities in China, 2009 Forecast Market Size of China’s Sports Shoe Sector, (2008-2012) Sportswear Ex-Factory Revenue in PRC (2004-2008) China’s Real GDP, YoY Change (2003-1012E) China’s CPI, YoY Change (2003-2012E) Chinese Urban Population (2003-2008) Nominal GDP and Nominal GDP per capita of Chinese Households (2003-2008) Disposable Income of Chinese Households (2003-2008) Growth of Sportswear Retail Sales in China (2002-2009E) Market Share - International Brands VS China Domestic Brands in 2008 Market Share - International Brands VS China Domestic Brands in 2006 Global Sportswear Brand Owners’ Gross Profit Margin as a Percentage of Sales, 2008 Global Sportswear Brand Owners’ SGA Expenses as a Percentage of Sales, 2008 Global Sportswear Brand Owners’ Net Profit Margin, 2008 Anta’s Wholesale Average Selling Price (ASP’s), (2004-2010E) Anta Revenue Breakdown by Segments (2009) China Dongxiang Revenue Breakdown by Segments (2009) Li Ning’s Revenue (2005-2009) Peak Sport Products Revenue, Segment Wise (2008-2009) Chinese Sportswear Market Forecast (2003-2014E) List of Tables China Sportswear Market Analysis 2009 Discount given by Brand Operators to Distributors Sportswear Market: Functional vs. Fashionable Comparison of Top Brands Market Share in China (2006-2008) China’s Minimum-Wage Increases by Province/City Main Points of China State Council’s Guidelines to Develop the Sports Industry Store Expansion Plan for some Key Brands National Brands Acquiring New Brands Financial Position of the Key Players (2009) Anta Turnover Breakdown by Region (2008-2009) Peak Sport Products Revenue, Segment wise (2008-2009) Dependent & Independent Variables (2003– 2009) Correlation Matrix Model Summary – Coefficient of Determination Regression Coefficients Output For more details, please visit http://www.konceptanalytics.com/ To know more about us http://www.konceptanalytics.com # # # Koncept Analytics, founded in 2005, works with the clients in developing an understanding of the various industries – segments and sub-segments, companies, competitors and suppliers. End
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