Nov. 15, 2010
-- When purchasing a direct mailing list with the intention of sending corresponding mail pieces, Black Book Data understands that the accuracy of the addresses provided are vital to a campaign’s success. This is why Black Book Data has further developed its data enhancement services by focusing on low cost Address Verification through the National Change of Address (NCOA), CASS and Delivery Point Verification (DPV) certification. By doing so, Black Book Data is able to provide their clients with the ease of mind that the mail pieces they invested in will reach its intended recipients in one mail drop.
Taking into consideration that over 40 million change of address postings occur every year, Black Book Data’s records are run through the NCOA system monthly to make certain that every individual record provided has a verified address. This has proven to be very cost effective for their clients for several reasons. If addresses are used off of an old direct mailing list that has yet to be updated, statistics have shown that up to 20% of intended recipients may never receive their mailers. Along with this, thousands of dollars have been wasted in the process to send mailers to an incorrect address.
Black Book Data has also developed its data enhancement services through its Delivery Point Code Verification service. Whether they are updating a client’s existing mail list or a mailing list used in the past, Black Book Data works with both the Delivery Sequence File (DSF) and LACSLink to provide complete accuracy in their data. The DSF file system assists mailers in obtaining accurate delivery address information and identifies inaccurate or incomplete addresses contained in mailers address files. Meanwhile, the LACSLink provides an automated method of obtaining new addresses when rural addresses are converted to city addresses or when a street address has been renamed or renumbered. Lastly, Black Book Data also uses the CASS system to improve accuracy of carrier route, delivery point code and zip code information that appear on mail pieces as well.
All of the data enhancement services provided by Black Book Data bring a handful of new benefits to their clients. A couple of these advantages include reducing the amount of undeliverable mail, as well as preventing the number of duplicate mail pieces or re-mailings necessary after address corrections have been made. In the end, customers of these data enhancement services are going to see accurate, precise results from Black Book Data on every mail piece delivered. Black Book Data was founded in July of 2007 and maintains an accredited Better Business Bureau rating due to their hard work, dedication and integrity in the direct marketing industry. Contact Black Book Data to gain more information about automotive lists and more.
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Black Book Data strives to deliver the best sales lead and list broker experience. We seek to understand your marketing goals and then deliver the best recommendation & price for the mailing list or marketing database you need.