My RealPractice™ to Help Solos and Small Firms Get Clients, Manage Work and Improve Cash Flow

Nov. 3, 2010 - PRLog -- RealPractice, Inc., a leading provider of legal technology products and services, today announced My RealPractice, a new marketing and practice optimization platform for small firms which provides an easy website builder, an intuitive practice dashboard, intelligent alerts and suggestions, matter and task management, professional invoice creation, marketing return on investment (ROI) tracking, social media linkage and search tools for premium research – all in one place and free to use for solo attorneys.

My RealPractice, which is available at My.RealPractice.com as a secure, full-featured Beta version, was initially unveiled as a ‘sneak preview’ in conjunction with last month’s ABA GP Solo 2010 Meeting in Austin, receiving rave reviews.  

RealPractice, which has spent the past decade providing innovative and proven technology products and services to thousands of legal professionals, from solo practitioners to the top law firms in the country, worked closely with small firms and other legal industry luminaries to develop My RealPractice.  The service was created to solve common small firm technology challenges via an easy, secure and flexible online platform that helps to accelerate practice growth.

My RealPractice helps solo and small firm attorneys easily and quickly:  
•   Use built-in templates to create attractive websites -- in just minutes -- which integrate with other parts of My RealPractice
•   View their practice dashboard, including task tracking, contacts, industry news, alerts and social media
•   Get intelligent alerts and suggestions, providing users with a built-in “virtual assistant”
•   Efficiently manage all contacts, matters and tasks
•   Use, create and save matter templates, saving time on repetitive tasks
•   Track the return on their marketing investments
•   Manage incoming prospective clients coming from built-in website forms
•   Keep track of time and billing associated with each matter
•   Automatically create and produce professional and flexible client invoices

My RealPractice provides an economical and flexible alternative to expensive, client-server practice management systems. Beyond just managing their practice, My RealPractice helps attorneys to quickly grow with marketing services, templates, tools and training.

“RealPractice has responded to the needs of the solo and small firm community by integrating, in one place, the processes of both managing and marketing your law practice,” commented Donna Seyle, lawyer and law practice expert.   “With My RealPractice, law professionals can now realize a higher level of efficiency and the ability to take on more clients, which are paramount to a growing practice.  The standout feature is the built-in alerts and suggestions function which, over time, will educate you as you educate it.  My RealPractice is easy and powerful and raises the bar for practice management and marketing technology.”

Today, My RealPractice launches with the following key features and benefits (with more coming each month):
•   Social media integration, starting with LinkedIn: Users will have the option to sign in with and post to their existing LinkedIn account or connect their LinkedIn account with their RealPractice account.  
•   Dashboard: The attorney’s easy and powerful “command center” which provides users with a comprehensive view of all client activity.
•   Alerts & Suggestions: An intelligent interface which prompts users with helpful client reminders and follow-ups, task next steps, training opportunities and more.
•   Matters: Client matter and contact management functionality including the ability to use built-in templates which pre-load common tasks for each type of matter.  
•   Billing: Attorneys may track time and billing status and automatically create and edit professional-looking invoices.
•   Marketing: Users may analyze marketing campaigns and monitor client referrals coming in from their firm’s My RealPractice website.  
•   Research:  Easy access to searchable, premium legal research products.
•   Websites: One of the easiest and most affordable ways to get a professional, fully functional web site with built-in search engine optimization.  The basic site creation tool is free and includes an intuitive interface, pre-formatted templates, automatically generated practice content, contact forms, images and video.  With affordable premium packages, RealPractice’s expert team will create a custom site, get or manage domain names, and/or host secure email.
•   Marketing Packages:  To help firms get more prospective clients, RealPractice has also launched several new options:
o   Local Visibility Package:  Placement and optimization of firm content on major search engines (Google, Yahoo!, Bing and more) as well as on directory websites.
o   Search Marketing Packages:  Customized online marketing programs created by experts to increase web traffic and phone calls from high quality prospective clients.
o   Social Media Marketing: Social media strategy and advertising campaigns across key sites like LinkedIn, Facebook, Twitter and more.

“RealPractice is dedicated to serving solo practitioners and small firms by simplifying the way they leverage technologies and services to help them more effectively run their firms,” stated Carey Ransom, RealPractice CEO. “My RealPractice is really the first option to provide solos with an easy, cost-effective and useful technology solution focused on helping them both manage existing client relationships and build new ones, so that they can focus on what they love to do, which is practicing law.”

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RealPractice helps attorneys and law firms to “realize the potential of their practice.” For more than 10 years, the company has been providing innovative and trusted technology products and services to thousands of legal professionals, from the solo practitioner to some of the largest law firms in the country. RealPractice products include My RealPractice™, LawyerToolbox™, SmartRules™, SmartRules Enterprise, RealCourtDocs™, RealDealDocs™, RealDealDocs Enterprise, Real Knowledge Management™ and RealDealForms™.