Boston Interactive Launches New Website for Bottom LineBoston Interactive, a leading Boston-based interactive design and marketing firm, announces the launch of a new website for Bottom Line (www.bottomline.org).
By: Jason Rush for Boston Interactive The goals for the Bottom Line website were to connect with high school students in a meaningful way, increase applications, and act as an ongoing resource for students to use throughout their college careers. Boston Interactive was tasked with devising a new website architecture and design to accurately reflect Bottom Line’s work and mission. “Bottom Line’s is all about helping students through both high school and college, so it only makes sense that its website should act as a valuable resource for the students it helps,” said Jim Keller, Vice President at Boston Interactive. “By adding new features and making the website more user-friendly, we hope to help Bottom Line fulfill its mission.” Another goal of the redesign was to support Bottom Line’s geographic and program expansion. The organization began in Boston, soon after expanded to Worcester, Massachusetts, and as of July, 2011 will be helping students in New York City. “We knew that, as Bottom Line began expanding nationally, our website would need to keep up. We came to Boston Interactive with an idea for a website that could be a resource for our students, our donors and the education community. BI turned that idea into a reality and we couldn’t be happier with the result,” says Greg Johnson, Executive Director of Bottom Line. Boston Interactive designed the new website to support Bottom Line’s growth and enabled a series of interactive features to assist website visitors in connect with the most appropriate Bottom Line team member. “We’ About Bottom Line– Over the last 13 years, Bottom Line has grown into the premier college counseling agency, designed specifically to serve students from low-income households and/or the first generation of their family to attend college. Students come to Bottom Line’s offices interested in the intensive one-on-one service it provides. Bottom line takes great pride in its 98% college acceptance rate, and rising 73% college graduation rate. Bottom Line has 13 years of evidence that shows its intensive one-on-one support can help hundreds of students each year to get in, graduate, and go far. More information about Bottom Line can be found at www.bottomline.org. About Boston Interactive – Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. Boston Interactive has experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit. The agency was named a 2010 Top Agency by BtoB Magazine and listed on the Boston Business Journal’s Pacesetters rankings of the 50 fastest-growing private companies in Massachusetts. More information about Boston Interactive can be found at www.bostoninteractive.com. Press Contact: Boston Interactive Kate Holmes 617.241.7977 kholmes@bostoninteractive.com www.bostoninteractive.com # # # Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results. End
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