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Follow on Google News | For Carpet Cleaners:Business Up but Looking for New Doors of OpportunityAt the recent Connections tradeshow in Las Vegas, NV, for the professional carpet cleaning and restoration industry, several attendees were asked to compare the state of their businesses today with how things were in 2008 and 2009.
The survey was conducted on an individual bases by AlturaSolutions Communications for HydraMaster, a leading manufacturer of truckmount carpet and floor-care cleaning equipment. Approximately 50 carpet cleaning/restoration technicians were asked the following three business-related questions: • How is your business doing this year compared to 2009 and 2008? • If your business is doing better this year, why do you believe this is so? • Are you looking for new ways to grow your business in 2011, and if so, how? According to Robert Kravitz, president of AlturaSolutions, a large number of the technicians interviewed did say their businesses are doing better this year, especially compared to 2009. “This was not the ‘across the board’ response, and some technicians said sales have actually gone from bad to worse, but overall most said things have improved in 2010,” reported Kravitz. Asking those technicians who are seeing better days why they believe this is happening, Kravitz noted one surprising answer: that the real estate market is so depressed. “People are no longer trying to sell their houses, so they are fixing them up, including cleaning the carpets,” was a common response. This is a bit of a twist because historically, many carpet cleaning technicians depend on the buying and selling of houses to generate a constant stream of business, according to Kravitz. Finally, as to plans to bolster business in 2011, a sizable percentage said they were looking into new business opportunities, such as hard surface floor cleaning, tile and grout cleaning, and pressure washing. “It appears some [carpet cleaning] manufacturers are already aware of this new direction,” says Kravitz. “At least one exhibitor at the show was demonstrating a high-heat, high-psi truckmount system specifically designed for hard-surface cleaning.” Methodology: This was an informal, question-and- # # # About HydraMaster HydraMaster is a multimillion- Contact: HydraMaster Headquarters 11015 47th Ave. West Mukilteo, WA 98275 Toll Free: 1-800-426-4225 End
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