ProduceTraceabilityNews.com Launches to Track Fresh Produce Traceability and Safety Issues

Sept. 30, 2010 - PRLog -- Santa Clara, CA – September 30, 2010

Produce traceability has suddenly become a very visible and relevant topic. A series of recent produce recalls has put a spotlight on the need to improve the way fruits and vegetables are tracked.

Now, consumers, regulators, retailers and industry groups are searching for ways to better control and respond to produce contamination and recalls.  Produce traceability – the electronic tracking of produce from the time it is harvested to the point it is purchased by consumers – is the focus.

ProduceTraceabilityNews.com has launched with the goal of becoming a central online resource for produce safety, traceability and recall news.

Russell Riggs, ProduceTraceabilityNews’ editor, said “Our goal in creating the site is to provide timely, accurate information to both produce industry insiders and consumers”.

Mr. Riggs went on to say “We’ll provide our readers with helpful information about produce recalls. And, we’ll keep everyone current on the latest produce traceability developments. Issues like industry initiatives and government regulation. Very dynamic topics right now”.

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ProduceTraceabilityNews.com reports news and updates on fresh produce traceability and safety issues - including recall information. The site serves both industry insiders and consumers.