marcus evans to Host the Corporate Reputation Risk & Management Conference

Sept. 29, 2010 - PRLog -- marcus evans, a conference producing company, will host the Corporate Reputation Risk & Management Conference from December 14-15, 2010 in Philadelphia, PA. Conference speakers will discuss how to develop and monitor the organization’s reputation and image in order to stay competitive and ahead of threats.

This conference will target senior level executives with responsibilities in Reputation Management, Corporate Communications, Public Relations/Corporate Affairs, Employment Branding and Corporate Relations. By attending this premiere conference, delegates will have the opportunity to explore what external perceptions put an organization at risk and the need to create a robust reputation management plan that addresses key potential threats including those coming from new media channels.

Current speakers include leading experts such as Christa Carone, Chief Marketing Officer at Xerox, who will present Stepping up Competitiveness by Creating a Visible Corporate Reputation; James Dever, Director of Corporate Reputation Management at SAP who will present The Power of Reputation in Virtual Communities and Social Media Engagement; Christopher Beard, Director of Reputation Management at SC Johnson, who will present Formalizing Reputation Management Programs to Identify Mitigate Reputation Risks; and Katie Coldwell, Director of Communications at Southwest Airlines, who will present the Planning and Managing the Brand Experience to Safeguard and Grow the Reputation session.

In the ever-changing business environment, it is more important than ever for companies and organizations to be proactive in developing and monitoring their organization’s reputation in order to stay competitive. With the growing speed and popularity of social media, corporate reputation is more at risk thane ever before. This years Corporate Reputation Risk & Management Conference will explore the external perceptions that put an organization’s reputation at risk while communicating the understanding of corporate reputation.

With a one-track focus, the Corporate Reputation Risk & Management Conference is a highly intensive, content driven event of case studies and panel discussions over two full days. This conference targets leaders of Reputation Management, Corporate Communications and Corporate Branding in order to provide an intimate atmosphere for both delegates and speakers.

Attending this premiere conference will enable attendees to:
·   Create a visible corporate reputation to step-up competition
·   Refresh your corporate identity
·   Strengthen corporate reputation through employee involvement and improved communication styles
·   Control your company’s reputation in viral communication and social media environments
·   Learn the importance of Corporate Social Responsibility and how it can help with your recruitment efforts

For more information on this conference or to get a complete list of speakers and sessions, visit http://www.marcusevansch.com/CRRM or email Michele Westergaard at Michelew@marcusevansch.com

About marcus evans
marcus evans conferences annually produce over 2,000 high quality events designed to provide key strategic business information, best practice and networking opportunities for senior industry decision-makers. Our global reach is utilized to attract over 30,000 speakers annually, ensuring niche focused subject matter presented directly by practitioners and a diversity of information to assist our clients in adopting best practice in all business disciplines.

Contact:
Michele Westergaard
Marketing/PR Coordinator
marcus evans
312-540-3000 ext. 6625
Michelew@marcusevansch.com

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Marcus evans conferences annually produce over 2,000 high quality events designed to provide key strategic business information, best practice and networking opportunities for senior industry decision-makers.