Flowfinity Optimizes Store Visit Reporting for FMCG Companies using BlackBerry® Torch™

Sept. 24, 2010 - PRLog -- September 24, 2010

Vancouver, BC

Flowfinity® Wireless Inc., a leading provider and enabler of adaptable smartphone business applications, today announced the availability of support for the BlackBerry® Torch™ 9800 Slider smartphone. Flowfinity Audits is a fast and easy solution for automating retail audits, shelf surveys, promotion compliance, and store visit reporting through the use of smart mobile devices like BlackBerry and Windows Mobile smartphones, and the Apple iPhone and iPad. Now, the latest BlackBerry® device, the BlackBerry® Torch™ 9800 Slider smartphone, is able to help Fast Moving Consumer Goods (FMCG) companies to make such automation more productive.

Equipped with Flowfinity Audits on a BlackBerry® Torch™ smartphone, retail auditors can complete in-store visits easily, on the spot. When it is important to be fast and discreet in selecting items in a checklist, the combination of Flowfinity’s form-based application and the touchscreen is well suited. When it is important to capture detailed information, they can slide out the QWERTY keyboard and type on it. When a customer service issue or a competitive situation demands immediate comprehensive reporting, leverage the 5-megapixel camera with LED flash for picture recording and a visual report is made available to your organization immediately.

Flowfinity Audits is easy to deploy, customize, and update, and does not require programming or expensive IT projects to implement. A non-technical person can easily and quickly create a survey form that includes many different types of questions and of fields to enter data. Once collected, the application allows compiling sophisticated analytics reports about store visits.
Flowfinity Audits is an award-winning solution with a proven track record. Two well documented case studies have shown compelling ROI for Fortune 500 Food and Beverages companies (Check these case studies here: http://www.quickretailaudits.com/case_studies.html)

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

About Flowfinity Audits
Flowfinity Audits is an out-of-the box retail audit solution with powerful built-in reporting functionality. It is designed to replace traditional clipboards and spreadsheets with smartphone-based surveys that deliver key performance indicators (KPI) on products and competition instantly to management following routine retail audits. A retail audit solution from Flowfinity enables better insight and decision making for Fast Moving Consumer Goods (FMCG) companies while reducing costs and improving productivity. More information on www.quickretailaudits.com

# # #

Flowfinity Wireless is an established provider of business applications to improve the productivity of mobile professionals and empowers businesses to better manage the flow of information that drives critical processes and decisions.