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Follow on Google News | 2 Social Networks Twitter and Facebook On Hot DebateIt’s important to recognize that social networking sites that seem similar can actually differ greatly from a marketing stand point, depending on the differences in the users, particularly their needs and motivations.
By: Ryan WSI http://blog.yourwsiadvantage.com/ It’s important to recognize that social networking sites that seem similar can actually differ greatly from a marketing stand point, depending on the differences in the users, particularly their needs and motivations. Two recent surveys have been conducted that seem to indicate that Twitter users express more brand loyalty than Facebook users. Exact Target’s Subscribers, Fans and Followers report noted that Facebook and Twitter have different influences on customer loyalty. The report compared daily Twitter users who ‘followed’ A February 2010 survey conducted by Chadwick Martin Bailey found similar results, noting that Twitter followers were more likely than Facebook fans to say they had an increased chance of buying or recommending the brands that they were following. http://blog.yourwsiadvantage.com/ The results of these two surveys clearly indicate that Twitter users are more likely to display brand loyalty than Facebook users, which would seem to make Twitter users more attractive to marketers. However, marketers must keep in mind that Twitter has a much smaller user base than Facebook and that only 3% of internet users follow a brand through Twitter. Your WSI Consultants specialize in social media optimization and can help your business take advantage of the large number of potential consumers who use Facebook and Twitter on a daily basis. # # # yourWSAdvantage is the leading Internet Marketing,Web Design,Search Engine Optimization Service Provider in Oakville,Ontario. We'll help You Reach More Clients and Potential Customers Through Conversion Architecture and SEO. End
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