How Internet Marketing Businesses Used Facebook to Gain More Clients

Nov. 26, 2010 - PRLog -- A new technique marketers are using to reach targeted audiences online is through Facebook.Since Facebook is so new, a lot of people are currently trying to figure out how to take advantage of Facebook advertising to improve their return on investment (ROI). Marketers are the most successful when they keep the user's experience in mind rather than focusing on using Facebook to drive traffic to their website. Creating custom pages and applications on Facebook will encourage your user to interact with your brand or product on Facebook, increasing the user's experience while simultaneously lowing your bounce rates.For those marketers who need to convert traffic outside of Facebook they can tailor landing pages to social users as a method to convert this traffic outside of Facebook to the website in question..

Although it is difficult to realize a good ROI through social media there are benefits such as learning specific information about consumers through Facebook's user profiles and then using this information to produce more focused ad campaigns.Marketers often use Facebook to learn key information about potential consumers, which is so valuable because it can't be found elsewhere. Information that can be learned from a users profile can include relationships, education, interests, location and employment. This information can be used to target ad campaigns at specific Facebook users.

An ineffectively designed Facebook ad will not grab the user's attention, therefore attention must be paid to the design and layout of the ad.Facebook users are inundated with content and as a result scan images and text very quickly which means that they skip over quite a lot of content.As a marketer, in order to get your ad noticed by users it must be designed using colourful images and have some sort of compelling offer.Marketers may also find that ads that are shown to the same users repeatedly will be tuned out and therefore over time their performance may drop. Ads that are being tuned out may benefit from rotating images and the headline, which will help improve the performance of the ad if design is not an issue.

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Marketers have more control and ability to target specific users through Facebook application.A great pro of pay per click ad campaigns is that marketers can adjust the campaign at any time based on how potential customers are responding.In order to properly adjust Google ad campaigns at the ideal times the results of the ads must be closely monitored.When you adjust your pay per click campaign you are ensuring that you are using your funds as efficiently as possible.

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