The New Rules of Marketing and Social Networks

No longer do we shout out sales messages that interrupt our customers as they watch television or read magazines. Now we are able to speak directly to customers and, most importantly, our customers are able to speak back.
By: Barrie Le Gall
Sept. 21, 2010 - PRLog -- These social networks  are places we go to interact with each other. If used correctly, we can create our own community around our business and our services or products. No longer do we shout out sales messages that interrupt our customers as they watch television or read magazines. Now we are able to speak directly to customers and, most importantly, our customers are able to speak back.

What is Social Networking?

Social Networking is best defined as the regular interaction of people for some common cause. Of course there is really nothing new about social networking and it’s something many of us do every day offline. But as a marketing trend, socializing online is growing more and more popular and effective. This is because the Internet is filled with millions of individuals who are looking to meet other Internet users and develop both business and personal relationships.

There are many portals for social networking on the web. Social networking websites are pretty much a community of Internet users that can range from small and tightly focused groups to enormous groups of people who all have different backgrounds and interests. A social networking site can exist on the basis of anything from hobbies religion, education, business, or politics

The Internet allows you to contact people from all over the world, and from many different cultures. Since the networking sites exist for the sole purpose for meeting and communicating with people, the majority of folks who visit these sites are more than happy to meet and communicate with you!

Why is social networking so effective for marketing?

The goal of business owners is to sell products or services and make money. To sell products or services, you need to alert your target audience of your existence, right? Customers cannot buy a product or a service if they do not know about it. Social networking websites will allow potential customers to meet you, get to know you, and most importantly trust you. By joining social networks, you will attract to you the people who have an interest in the information, products or services you want to share with them.

There is nothing new about networking as a means to grow your business. This is exactly why people join the local Chamber of Commerce and similar organizations. But the fact that the practice is now becoming so popular on the Web is why it’s so important that you make the jump into social networking so that you can take advantage of this shift in networking style and location. Because social networks are easy to use and understand, even for those who are not internet savvy, people are joining social networks like LinkedIn and Facebook in large numbers and will continue to do so. This trend is not going away, it is gaining momentum. As more and more people get involved in social networks, the number of people you can market to through these systems grows.

And here’s what I think is the best part about using social networking for marketing your business. They are free! The only cost involved in these sites will be your internet connection and the time you spend interacting with your communities. You will not spend hundreds or thousands of dollars like you would with traditional advertising. To join these networks, you simply register and get started. For a small business, this is extremely important because you do not have a huge budget for marketing and advertising. And because small businesses are more successful at making an impact on social networks, you will have a huge advantage over larger corporations who are still having a hard time figuring out how they can use the networks effectively.

So now that you know why social marketing is the new way to market, it’s time for you to get involved. Sign up for Twitter or Facebook or LinkedIn. Spend time connecting with people and learning how to use the network. The people you connect with are potential customers for you and your business. You can take this free access to buyers and run with it!

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Source:Barrie Le Gall
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Tags:Social Media, SEO, Social Media Consultant, Marketing, Seo Consultant, Freelance Social Media, Freelance Seo
Industry:Internet, Marketing, Advertising
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