XYIENCE Expands Distribution of Xenergy Xtreme in New England with Blue Coast Beverages

Sept. 1, 2010 - PRLog -- LAS VEGAS (September 1, 2010)—XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), has entered into a distribution agreement with Blue Coast Beverages. The new relationship increases the brand’s retail presence in New Hampshire, Massachusetts, Connecticut and Rhode Island. In the first initiative involving the agreement, nearly 200 Tedeschi Food Stores have begun carrying four flavors of Xenergy—Orange Fuel, Cherry Rush, Citrus Slam and Lemon Blast—in those four states, along with a 2-cans-for-$3 promotion on the beverage. (http://www.xyience.com)

On August 28, the UFC made its debut in Boston at the TD Garden arena. XYIENCE and Tedeschi teamed up to offer shoppers a chance to win two tickets to the mixed martial arts event, which featured a lightweight title fight between Frankie Edgar and B.J. Penn. Shoppers entered the sweepstakes during a special event on Tuesday, August 24 at the Tedeschi Food Store location at 1580 Dorchester Avenue, Dorchester, MA and submitted entries via text message.

“With all of the excitement around the UFC event in Boston plus XYIENCE’s ability to put together a great consumer promotion, we’re confident that Xenergy will have a strong performance at the retail level,” says Ron Fournier, Blue Coast Beverages’ vice president of sales. “XYIENCE’s brand awareness in the marketplace is due in part to the growing popularity of MMA and the exposure they’ve gained through the UFC.”
Jeff Jonke, XYIENCE’s vice-president of sales for the East Coast, shares Fournier’s sentiment. “Blue Coast Beverages, with its track record of success, is a great win for XYIENCE,” says Jonke, “and our brand will continue to gain momentum in New England. We’re looking forward to a successful relationship.”  

Mattapoisette, Mass.-based Blue Coast Beverages is a subsidiary of the Great State Beverages, which is headquartered in Hooksett, N.H.

About Blue Coast Beverage
A wholly owned subsidiary of Great State Beverage in New Hampshire, Blue Coast Beverage located in Mattapoisette, Mass. provides strong distribution with a reputation for building premier brands throughout New England in the non-alcoholic category.  For more information about Great State Beverages please contact them at 603-644-2337.

About XYIENCE (Pronounced z'eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available in retail stores throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.