Business And Blogger Partnerships.

Aug. 6, 2010 - PRLog -- For some companies, the wake up call hasn’t been heard! Or they choose to ignore because they don’t like what they’re not used to and don’t understand! Clinging to outdated print ad models in the age of online marketing; http://www.weprovoke.co.uk/online-marketing/ and mobile applications; http://www.weprovoke.co.uk/mobile-applications/ means they are left behind as their more savvy, forward thinking competitors attract the engaged follower. Key to enforcing brand identity,http://www.weprovoke.co.uk/brand-identity/ which creates a mighty link building;http://www.weprovoke.co.uk/link-building/ empire around the business, is the forging of lasting relationships with bloggers.

By focusing on and building relationships with bloggers who have the power to more directly summon and address your audience through social media channels, your readership will be first attracted to visit your site and get to know your brand.  

Once interested, they can bookmark and regularly visit your site towards making a final purchase conversion. In addition, you can gather effective, unbiased reviews of your products, services and customer interactivity to help with more precise targeting of changing customer needs.

Your competitors already know and are reaping the real  benefits of blogging:
Bloggers are trusted more than advertising.
Cost effective.
ROI is measurable if you know where to look.
Viral potential via retweeting and blog post sharing.

Marketing strategies have evolved to adapt to the changed landscape where conversation and information exchange is in the hands of the consumer who choose to respond and control the methods of ‘when’ and ‘where’ and ‘how’ they want to engage.

Audience response will be dependent on engaging bloggers who reach the same audience you do with your products. They need to be writing fresh content regularly and frequently. A readership will quickly settle down into a habit of anticipating and looking forward to scheduled posts from their favourite bookmarked bloggers!

It’s important to make an initial connection via blog comment feedback, Twitter or Facebook. The more you can interact with the blog and blogger, the better your subsequent ’pitch’ will be received by leaving relevant comments. Keep it short, sweet, and customised. Include some of the basics about what your product/service is, but the rest should be tailored to the recipient as you want to show you’ve paid attention to their work.  

Explain why they and their readers will care about your brand. They will not waste their time writing a blog post about your brand unless they find it compelling or you can offer something, such as a sneak peek at a new product, or free membership.Developing a good ‘partnership’ with a skilled blogger will pay dividends in the long term as you watch site traffic rise and feedback mounts. Not to mention consequent prospective interest leading to sales conversion.

Remember – you’re not measuring ROI on social media but instead ‘return on engagement’, attention,participation or involvement.  

Always decide what your goals are, i.e. How many blog posts are you aiming for and how many readers in total would you like to read the posts? Think about how much interaction you want, comparing results with goals.Like all social media, a blogging partnership can be integrated into instant mini campaigns. This means having the capability of instant outreach to be available any time you have a new post on someone’s blog, it can be retweeted, put on your Facebook page, shared on bookmarking sites and linked to your company blog and website page.

Time to finally retire the fax machine .....

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