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Market Segmentation Class Announced: Practical Steps to Market Segmentation, an Online Class
Research Rockstar announces the availability of a new, online, self-paced class, “Divide and Conquer: Practical Steps to Market Segmentation.” This 53-minute, click-to-view class is an easy guide for those seeking market segmentation success
“Market segmentation sounds daunting,” says Research Rockstar founder Kathryn Korostoff, “but with a little preparation, the risks can be minimized, and the potential upside is enormous.” Organizations that embrace segmentation find they can maximize sales to a large population of customers by dividing those consumers into logical subgroups, which can then be approached with tailored products, messaging and promotions.”
Whether You Plan to Hire a Market Research Agency or Do It In-House
While a segmentation study often involves a partnership between a client company and a market research agency, not all organizations have the budget for this approach. However, in-house teams can tackle segmentation on their own, or with the help of qualified freelance researchers or statisticians. “Divide and Conquer” offers a unique step-by-step introduction for people in either situation.
Market segmentation is a strategic endeavor for many reasons. For example, “Market segmentation doesn’t just tell a company what customer groups are more attractive,”
Segmentation studies also have some common pitfalls. Research Rockstar’s 53-minute, online class highlights the positive aspects of segmentation, and also provides pointers on how to avoid problems.
The online class is self-paced, and easy as watching as a YouTube video. For just $129.00, clients can access “Divide and Conquer” for thirty days. For more information on “Divide and Conquer: Practical Steps to Market Segmentation,"
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Research Rockstar is the only independent, online destination for on-demand market research training. Our clients are the actual users and buyers of market research services—people who need to find, buy and manage market research resources.
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