Market Segmentation Class Announced: Practical Steps to Market Segmentation, an Online Class

July 15, 2010 - PRLog -- Research Rockstar announces the availability of, “Divide and Conquer: Practical Steps to Market Segmentation.”  Adding to the class catalog already available from Research Rockstar, “Divide and Conquer” provides an easy-to-follow guide for anyone seeking to develop a successful market segmentation model.  

“Market segmentation sounds daunting,” says Research Rockstar founder Kathryn Korostoff, “but with a little preparation, the risks can be minimized, and the potential upside is enormous.”  Organizations that embrace segmentation find they can maximize sales to a large population of customers by dividing those consumers into logical subgroups, which can then be approached with tailored products, messaging and promotions.” “Divide and Conquer” provides a fast, easy guide to market segmentation, covering topics ranging from  common segmentation benefits to the analytical approaches.  

Whether You Plan to Hire a Market Research Agency or Do It In-House

While a segmentation study often involves a partnership between a client company and a market research agency, not all organizations have the budget for this approach.  However, in-house teams can tackle segmentation on their own, or with the help of qualified freelance researchers or statisticians. “Divide and Conquer” offers a unique step-by-step introduction for people in either situation.    

Market segmentation is a strategic endeavor for many reasons. For example, “Market segmentation doesn’t just tell a company what customer groups are more attractive,” Korostoff says, “it also tells them which ones are least attractive– so that marketing dollars don’t get wasted.”  

Segmentation studies also have some common pitfalls. Research Rockstar’s 53-minute, online class highlights the positive aspects of segmentation, and also provides pointers on how to avoid problems.  

The online class is self-paced, and easy as watching as a YouTube video. For just $129.00, clients can access “Divide and Conquer” for thirty days.  For more information on “Divide and Conquer: Practical Steps to Market Segmentation," please visit:  http://www.researchrockstar.com/promo/market_segmentation/  For more information about Research Rockstar, please visit http://www.researchrockstar.com/

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Research Rockstar is the only independent, online destination for on-demand market research training. Our clients are the actual users and buyers of market research services—people who need to find, buy and manage market research resources.