Phoenix Small Businesses Just Want Marketing to Work. So Why Doesn’t It?

June 30, 2010 - PRLog -- Phoenix, AZ -- Small business owners in Phoenix find themselves in the same thorny predicament: they badly need access to marketing that actually works (provides a great return on their investment (ROI) and gives them a considerable competitive advantage) but those options have always been reserved for larger companies with deep pockets.

Hiring a full-time marketing professional (e.g. Marketing Director) or working with an ad agency will typically bring customers in the door, but these options starting at roughly $5000/month are neither affordable nor practical, especially with the economic slowdown still looming.

As a result, most small businesses try their luck with more affordable alternatives to help drive customers in: temporarily contracting with freelancers, consultants, marketing firms and one-stop design shops in the hopes that this more economical investment will result in a significant and sustained increase in customers and revenue. It never does; leaving business owners to mistakenly conclude that small business marketing just doesn't work.

Small business owner, Jason French of Home Theatre Innovations remarks, "In our experience (intermittently working with freelancers and consultants), every dime we spent for marketing we only saw the exact same in revenue from it. So we never made a profit from any kind of marketing we tried."

Here's the truth about marketing that so many small business owners don't know- marketing only works when there's a sustained effort and someone is directly accountable for the results.

This is precisely why contracting with a freelancer, consultant or marketing/design firm to work on an occasional project doesn't work. Ultimately these professionals will always fail to provide sustained profitability and growth because they only work on a temporary, ad hoc basis. More importantly they are not directly held accountable for bringing in customers and revenue. Whether the small business receives any real economic benefit from the work provided is beside the point; they are still obligated to pay.

Small business marketing can and should bring in a profit - it does work, what isn't working are the available options to companies with smaller, more modest budgets.

This sparked an idea with Jeremy Tuber, "Your One Man Marketing and Design Department", "Companies just want marketing to work. They want someone to be accountable for the results and they don't want to have to worry about it getting done or breaking their budget. So why not develop a way I could provide small businesses all of the benefits of an in-house marketing & design department at their fingertips - one that brings in real results and at a cost any company could afford?"      
Find out more about how Jeremy Tuber, "Your One Man Marketing and Design Department" can increase your companies top line revenues with marketing that works…guaranteed. Call 480.331.7371 or visit www.jeremytuber.com.

Contact:
Jeremy Tuber |  Your One Man Marketing and Design Department
480.331.7371
www.jeremytuber.com
media@jeremytuber.com

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Businesses Just Want Marketing to Work - Why Doesn’t It? Jeremy Tuber has developed a unique way to provide small businesses all of the benefits of an in-house mrkt & design dept. - one that brings in real results and at a cost any company could afford