LBi Social Media Study Looks at Twitter and Series Finale of LOST

May 19, 2010 - PRLog -- LBi Social Media Study Looks at Twitter and Series Finale of LOST

ATLANTA, May 19, 2010 – The May 23 series finale of ABC’s LOST will be watched by millions of viewers.  But while some will wait to discuss the show around the water cooler on Monday, many are expected to dissect the show on Twitter even as the two-hour finale unfolds.  LBi, a global digital marketing and technology agency, is taking the opportunity to study “tweet activity” during the finale itself to learn how Twitter can be used to influence advertising and programming decisions.

LBi will track Twitter activity during the finale including:
•   When do people tweet?  (during the show, during commercials, right after commercial breaks, etc.)
•   Volume of tweets during the show
•   Sentiment of tweets (positive and negative)
•   How does the tweeting sentiment shift during the show?

Advertisers recognize the great opportunity to integrate social media into the very content of television programming.  Networks might hide “Easter eggs” where viewers could win prizes,  create promotions that launch in real-time during a program, or run contests that require viewers to watch and tweet at the same time.

“By studying  the timing and volume of Twitter activity during the LOST finale, we’ll gain insight into where, when and how our clients should integrate social media into selected programming,” said Joe Schab, CEO of LBi’s Atlanta office.

Methodology
LBi Atlanta will use Sysomos, a leading provider of social media analytics, to track the finale’s Twitter activity.  LBi has released several similar studies this year, examining the social media impact of Super Bowl advertisers, sponsors at the Vancouver Olympics, and Tiger Woods and the Masters.

About LBi
LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services.

On February 25, 2010, LBi merged with Bigmouthmedia, the largest search engine marketing specialist in Europe. Combining LBi’s best in class services with Bigmouthmedia’s leading search engine marketing, LBi is now positioned to meet the growing customer demand for one agency to provide all of these services across geographies. The company now employs over 1,800 professionals located primarily in the major European, American and Asian business centers such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). www.lbi.com/us

About LBi in Atlanta
LBi’s Atlanta office provides award-winning strategy, creative, and technology solutions for leading brands around the world. From Atlanta, LBi’s serves clients including Bayer CropScience, Roche Diagnostics, Newell Rubbermaid, Calphalon, Graco, Rubbermaid, and TheLadders. Learn more at http://www.lbi.com.