Why Write For Other Writers

May 6, 2010 - PRLog -- Last week Write Right had a brainstorming discussion with a leading freelance copy writer of Bangalore. Objective of the discussion was to rekindle the first basic chapter of content and copywriting – ‘Why Write for Other Writers?’

John is a junior copy writer with an ad agency. One morning his boss assigns him to write copy to an Ad campaign for a fast-moving ladies beauty product. John firstly is very excited, he also senses a great opportunity to please his superiors hence researches about the product, uses best vocabulary and comes up with a beautiful, flowery and clever ad copy.

Next day when the senior copy writer reads it, he just says five strong but sever words to John ‘Why Write for Other Writers?’

In many cases writers write to impress other writers. This is a most common instinct with many professionals. A tap from the fellow professional is what matters a lot than the product sales. What if the housewives fail to understand the copy?

Writers should be practical -

Receiving good hits to blog posts is not a point of product sale. In fact, we receive feedbacks, get critics and even appreciations, but eventually does all content sell?  

The content that receives maximum feedback is very well designed to get the feedbacks only. This types of content never attracts a buyer. This crowd is important to your business but you can never expect business from them.
Only targeted content/copy can increase sales. Writers should identify the reader and write for them. This type of writing never aims to impress other writer but aims to impress the product market. Targeted or optimized content brings quality crowd and helps sell.  
Copy should provide all the features/benefits and pamper the reader to take decisions in favor. The content/copy should be customized keeping the target in mind. The copy should be easy to understand.

Remember – Write for your customers not to other writers.

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