Leff’s Atlanta Media Keeps You Up-to-Date, Featuring 100+ Recent Media Moves

April 7, 2010 - PRLog -- Atlanta’s media community is ever-changing, but local companies and public relations professionals can keep up with the ongoing changes by subscribing to Leff’s Atlanta Media (www.leffsatlantamedia.com).  More than 100 changes have been made to the database in the last few months, including new publications, staff replacements, new hires, eliminated positions and defunct media outlets.  The radio and newspaper sections in particular have seen heavy turnover.

•   New publications recently added to Leff’s Atlanta Media include Equally Wed, Decatur News Online, The Atlanta Citizen, Atlanta Jewish News, Smyrna Vinings Macaroni Kid, and the Georgia Voice.
•   The constantly shifting Atlanta Radio list saw over 60 changes alone, with new staffers at Atlanta’s Clearchannel stations (WBZY, WKLS, and WVVA-FM), and over two dozen other stations.
•   Media moves were abundant in the Georgia daily newspapers as well, with new staffers at publications such as Fayette Daily News, the Gwinnett Daily Post, Rockdale Citizen, Henry County Daily Herald and the Douglas County Sentinel.

New Digital Media Outlets

In response to the increasing presence of blogs and podcasts as new modes of online communication, Leff’s Atlanta Media has added a number of Atlanta-based bloggers and podcasts to its database.  The blog list covers topics such as business advertising, community news, food & restaurant, and commercial real estate and industry.  New additions include Creative Loafing’s “Omnivore Atlanta” and the Atlanta Journal-Constitution’s “Food & More.”

Web-syndicated audio and video podcasts can also now be found in the database.  The “Venture Catalyst” SPEC Talk Radio, Creative Loafing’s Art Loaf Pipe and Running Dialogue, Atlanta Business Radio, and B2B Podcasts all run episode-based podcasts covering topics ranging from business and legal topics to art and music.

Atlanta Media Blog, Monthly Podcasts
Subscribers also have access to Leff’s Atlanta Media Blog, with constantly updated information about the local media community, plus monthly podcast interviews with local editors, reporters and producers.

Ordering and pricing information ($149 for an annual subscription) is available online at http://www.leffsatlantamedia.com.  Special pricing is available for multiple users and for non-profits.  

Key to the directory section is the accuracy of the information.  In maintaining the database, editor Mitch Leff regularly visits reporters, editors and producers in their newsrooms, peruses newspapers and magazines and makes constant phone calls to verify and update the information.

Leff edited the Cohn & Wolfe Atlanta Media Guide for several years and for more than 20 years he has provided media relations services to clients in Atlanta and around the nation.

The online components of Leff’s Atlanta Media were developed by Atlanta’s Schroder Public Relations (http://www.schroderpr.com), a full service public relations firm with a digital studio specializing in web site design, video and book publishing.  Schroder handled all design and implementation of the site.

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Leff & Associates is an Atlanta-based PR agency specializing in media relations, media training and crisis communications.