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| Green Music Movement Comes To AustraliaAs environmental issues become increasingly crucial, the Green Music Industry Movement is picking up speed. In March 2010, Next Step Music launched the first online one stop shop for green musicians in Australia.
By: Asher Christophers In March 2010, Next Step Music launched the first online one stop shop for green musicians in Australia. The website offers a range of eco-friendly music services including digital distribution, carbon-neutral mastering, printing, Myspace Design, and a free online community. But unlike most businesses that offer Green services, Next Step Music is green AND affordable. The driving force behind Next Step Music is Brisbane based Asher Christophers, a young musician and entrepreneur with a keen interest in the future of our environment. “As a green business, we minimise packaging, plant trees to offset carbon emissions, maximise energy efficiency in our office, and much more” said Asher. “As an e-business we don’t use as much energy as a shop, we recycle, buy locally, use public transport, encourage our artists to submit music online, use 100% green energy in our office, and print with vegetable ink on 75% recycled paper” “Team members also make efforts to minimise their personal footprints and artists are encouraged to do the same. The website includes green resources to assist artists in minimising their environmental impact at the same time as saving money.” Musicians hold great power to make changes because of how many people they can influence. It’s also safe to say that environmental issues are more likely to strike a chord with the average musician than they do with average Joe. As environmental awareness increases and more major artists go green, the green music industry movement is picking up speed, and Next Step Music aims to be at the forefront with a range of additional green services planned for the near future. # # # ABOUT NEXT STEP MUSIC Run by musicians for musicians, Next Step Music offers unique & cost effective services to master & distribute your music, while minimising environmental footprints. End
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