Marinalife Celebrates 10 Years of Industry Innovation

Jan. 13, 2010 - PRLog -- Marinalife was founded 10 years ago in February by avid boater Joy McPeters as a result of her own search for online marina-related information. Today, Marinalife leads the industry bringing marina reservations and information to the fingertips of active boaters from Canada to South America. Marinalife’s mission is simple: to utilize the power of the Internet and the latest technology to make boating easy, enjoyable, and stress-free for boaters. Marinas and marine product and service providers have benefited from connecting with Marinalife’s active cruising audience on a daily basis. By consistently integrating partners and advertisers into all aspects and pages of the website as well as Marinalife Magazine, advertisers have tripled visitors to their own websites and increased revenue.

Marinalife updates their extensive marina listings of over 8600 marinas on an ongoing basis, and advertisers have the opportunity to connect with members through a variety of targeted advertising options. Marinalife serves the boating industry as a way to connect with active cruisers through the most comprehensive marketing package which includes print and web advertising, targeted email campaigns, direct referrals from the Marinalife concierge desk, and other sponsorship opportunities. Marinalife has continued to prosper over the last several years evident in the 99% increase in web visitors to Marinalife.com in 2009 alone. The increased traffic and large membership base allows Marinalife advertisers and partners to connect with active cruisers through the most comprehensive marketing packages, which led to a 50% increase in online advertising revenue in 2009.  The Marinalife Magazine was also able to increase distribution by more than 30%.

Strategic partnerships and co-branding programs with companies such as Bertram, Viking Sport Cruisers, Yachting Magazine, and Maptech have enabled Marinalife to increase its effectiveness, managing owner’s clubs and customers’ on-the-water needs, and leveraging these affiliations to benefit clients. In 2004, Marinalife launched its Owner’s Club Program and now manages over a dozen owner’s groups. “Marinalife offers our customers convenience when planning trips through the Meridian Yachts Owner’s Club. The program has been a great success and has helped us substantially increase our brand affinity among our customer base. Marinalife is a true partner and directly adds value to the Meridian brand,” says Brad Peer, sales manager for Meridian Yachts.

In addition to its concierge role with owner’s clubs, having strong relationships with thousands of marinas is indicative of Marinalife’s value as a source for quality clients. George Bassett, Director of Marina Operations at Nantucket Boat Basin shares, “Marinalife’s proactive approach to advertising has resulted in hundreds of direct referrals.”

This Spring the company will roll-out a new site that will incorporate more real-time data, additional user-generated content, and more promotional opportunities for advertisers in addition to a web portal for marinas to easily update and manage their web listing on marinalife.com. In addition to receiving visibility on Marinalife.com, advertisers and partners can enhance their promotions with Marinalife Magazine, a quarterly publication the company introduced in 2002, which covers all aspects of the boating lifestyle and serves as a comprehensive directory of preferred rates.

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About Marinalife
Marinalife is the first and only company to bring together the boating community to offer marina information and provide a unique centralized online booking system. Marinalife’s mission is to provide boaters with a wealth of marina options and information to enhance their boating experience by creating services to simplify logistics and alleviate stress during the planning and booking process. Marinalife strives to promote a more enjoyable boating lifestyle by providing the boating community with the most extensive online directory of marina information. For more information on Marinalife, please call 1-800-736-8275 or visit www.marinalife.com.