Losses Show Why United Airlines Needs Strategic Plan, Biz Corbell Terry Corbell

Oct. 24, 2009 - PRLog -- As a result of poor business-performance, United Airlines repeatedly teaches us lessons in strategic planning, says Seattle Biz Coach Terry Corbell.

The profit professional explains the six reasons why United Airlines keeps repeating its mistakes in his column, “Losses Show Why United Airlines Needs Strategic Plan,” at http://www.bizcoachinfo.com.

“When the student is ready, the teacher appears,” writes Mr. Corbell. “In a dubious way, management at United Airlines is our teacher in strategic planning.”

He explains the United Airlines problems range from infrastructure to management.

Regarding the airline’s planned purchase of 150 jets he says there are three reasons why UAL should consider buying from Boeing.

“There is also a correlation between why Alaska Airlines just recorded an $87.6 million Q3 profit and has the top on-time performance,” Mr. Corbell writes. “In customer service, UAL could learn from Alaska Airlines.”

For his full analysis, here is the direct link: http://www.bizcoachinfo.com/archives/1784.

His Web site details his background and provides scores of free performance-enhancing strategies.

With more than 30 years experience, he knows an outside participant is usually needed in delicate matters, such as financial-turnarounds. He delivers strong results objectively and efficiently.

For crisis management, his strategic plans include every contingency. Mr. Corbell is a discerning, big-picture strategist, who does understand and he provides the right solutions for success. Not only does he read the numbers, he accomplishes what he calls "reading the room." He provides both short and long-term solutions after determining how and why the company is stumbling.

“Not to criticize, many accountants crunch the numbers but they don't fully understand what actions are required to improve the financials,” he says. “For example, many will recommend slashing the marketing budget, which might not be the right area to cut back and history shows it should be the last resort.”

His nine-point financial turnaround program, on a pay-for-performance basis, includes:

• Optimism
• SWOT analysis
• Write a plan for marketing/sales and operations (update as warranted)
• Get everyone on the same page – key employees and board
• Manage cash flow
• Target the right customers in the right way
• Communicate with vendors and employees
• Take responsibility with vendors, tax officials
• Customer service focus

Here is the link to his free finance columns: http://www.bizcoachinfo.com/archives/category/finance.

He has provided confidential business solutions for Seattle-area companies ranging from high-tech to professional service firms, and for the public sector since 1992. Mr. Corbell’s management services range from strategic analysis and planning to marketing, human resources training and mentoring. As managing member of CMS Associates LLC, he is developer of The CMS Approach.

Using his strategic proprietary systems and best-practices management, The CMS Approach solves the two salient, complex issues impacting profits:

1. Competitive marketplace forces.
2. The internal factors that impede the control of costs, performance and quality.

In addition to his Web site, The Biz Coach is also published on the Money News page at http://www.kirotv.com/sponsors/16850870/detail.html. KIRO is the "2009 National Edward R. Murrow Award Winner for Overall Excellence." Mr. Corbell has written about 500 business-coaching columns since 2001 for several media Web sites.

New York Times columnist Brent Bowers featured him twice in 2008. First, the New York Times columnist profiled him. Then, for a second issue, Mr. Bowers asked him to take questions from the newspaper’s readers. It resulted in an avalanche of readers seeking Mr. Corbell’s business advice.

He is also an entertaining public speaker who engages his audience. His seminars are highly interactive, informative and fun. Each person in the audience feels Mr. Corbell is talking with them, not at them.

He often draws upon his experiences in business and broadcasting and to explain his principles.

His full-range of results-oriented training seminars and classes include:

- The Seven Steps to Higher Sales
- Finance for Non-Financial Employees
- Generating Profits in Customer Service, Sales and Teamwork
- Managing for Success & Developing Leadership
- Harassment: How to Avoid the EEOC Crosshairs
- Creating Change and Managing Growth

Many classes are presented in special half-day seminars at a recession-buster price.
The Biz Coach seminars’ benefits include:

1. Convenient, on-site training
2. Experiential exercises.
3. Tailored for your industry
4. Flexible class times
5. Tutorials

Mr. Corbell is writing a book tentatively entitled, “How to Watch Your Back in the Jungle – Avoiding Business Predators.”

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Biz Coach Terry Corbell is a business-performance consultant and profit professional. As a longtime media columnist, he publishes performance-enhancing strategies at The Biz Coach: http://www.bizcoachinfo.com, Proven Solutions for Maximum Profits.