Upmarket Publishers Unite to Combat Dumbing Down

Fifteen of the UK’s most thought-provoking magazines are collaborating in a joint marketing effort as the Cultural Publications Group to show the breadth of titles that are available at the more serious end of the market.
By: www.threepm.co.uk
 
Oct. 9, 2009 - PRLog -- The magazines, which include The Spectator, the TLS, Time, New Scientist, BBC Music Magazine and The Week, are reaching out to new readers with a range of discounted subscription offers.

“We wanted to demonstrate that good quality, well-written magazines can still make a difference, and inform, enlighten, engage and entertain readers.” says Don Brown, one of the organisers of CPG “The Cultural Publications Group is a great way to bring these titles to a wider audience.”

Over 1.3 million leaflets will be distributed in magazines and newspapers over the next few weeks, directing interested customers towards a website, www.culturalpublications.com
The titles in the group have shared the production and media costs of the promotion, with the web activity put together by ThreePM, the people behind the UK’s leading online subscription agency, www.magazine-group.co.uk

END

The full list of Cultural Publications Group titles is:

BBC Music Magazine
Countryfile magazine
Focus
Geographical
Granta
Guardian Weekly
History Today
London Review of Books
Lonely Planet Magazine
New Scientist
The Oldie
The Spectator
The Week
Time
Times Literary Supplement

Links
Cultural Publications Group website – www.culturalpublications.com
ThreePm Ltd – www.threepm.co.uk
End
Source:www.threepm.co.uk
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Tags:Magazines, Publishing, Arts, Subscriptions
Industry:Media, Consumer, Literature
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Page Updated Last on: Sep 22, 2010
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