Broadgate and Mainland to merge

Oct. 1, 2009 - PRLog -- The new company, called Broadgate Mainland, brings together two highly respected PR agencies with complementary services and skills, establishing a full-service agency that combines media relations, corporate and digital PR.

Broadgate Mainland’s expertise makes it one of the leading PR firms in its sector covering:

Industry expertise:
• Alternatives
• Asset management – retail and institutional
• Financial and professional services
• Financial technology
• Professional education
• Enterprise and innovation
• Life and pensions

Services:
• Media relations
• Branding
• Digital and interactive
• Crisis and issues communications
• Analyst relations
• Marketing and research
• Stakeholder engagement

The new agency has a diverse roster of blue-chip corporate and consumer finance brands. It will be overseen by Broadgate founder Roland Cross, with Neil Mainland and Mark Knight as directors.

Roland Cross, director, Broadgate, says:

“Mainland like Broadgate sets the same high service standards for clients and both share an energy and ambition for growth. Last year Broadgate implemented a new business plan which resulted in key hires of senior industry experts across alternatives, digital and financial technology and this merger is the next stage continuing our development.

“Creative solutions are required to meet the challenging business environment and Broadgate Mainland has a highly skilled and experienced team, which will deliver results that drive growth, enhance reputations and build credibility for clients.”

Neil Mainland, director, Mainland, says:

“Our combined energy will deliver more for our clients through a stronger team with a greater range and depth of experience. As respected PR agencies, with strikingly similar hands-on approaches, Broadgate Mainland’s offer will be focussed, relevant and very powerful.”

“The merger is an exciting opportunity for both companies to expand into new areas of business.”

Broadgate Mainland, with 30 staff, will be based at Broadgate’s City of London offices once the merger is completed in mid-October.

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For further information please contact:
Roland Cross, Broadgate
rcross@bgate.co.uk
020 7726 6111

Neil Mainland, Mainland PR
neilm@mainlandpr.com
020 3008 7400

Background information

About Broadgate
http://www.broadgatepr.co.uk

Founded in 1994, Broadgate is an award-winning corporate and financial services PR agency, representing major UK and international brands across traditional and digital media.

Specialist PR services include alternatives, corporate and consumer PR, education, enterprise and innovation, financial technology and professional services.

Broadgate is a member of an international network of agencies under the IPRN network and the Public Relations Consultants Association.

Recent awards:

o Public Relations Manager of the Year, Professional Pensions magazine UK Pensions Awards 2009, 2007 and 2005.
o Hedge Fund PR Firm of the Year, HFM Week Service Provider Awards 2009.

About Mainland
http://www.mainlandpr.com

Mainland is an independent public relations consultancy specialising in the financial services sector. Clients span the retail and institutional investment markets, mortgages, life and pensions, general insurance and a host of business to business services that support these businesses.

Mainland is a member of the Public Relations Consultants Association.

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Founded in 1994, Broadgate is an award-winning company that specialises in financial services public relations.