Apple Crumble And Custard Announced As Britain’s Favourite Dessert

July 30, 2009 - PRLog -- Strawberries and Cream might have been our first choice dessert during the Wimbledon fortnight, but NEW research reveals that in fact the traditional British pudding of Apple Crumble and Custard is the nation’s favorite with 54%  of the public vote.

The findings released by heartburn and indigestion brand Gaviscon Double Action Tablets , which has the power of two acid neutralisers, show that 58% of Brits admit that they would not turn down the offer of a pudding under any circumstances.  The study also shows that not only was Apple Crumble and Custard ranked as the nations number one dessert but it was also the nations favourite dessert Double Act with more people claiming that they would not consider eating the Crumble without its traditional accompaniment.

Surprisingly, the research also reveals that when it comes to the battle of the sexes there is very little difference between pudding consumption, with 16% of men eating their favourite pudding once a month compared to 17% of women and every one in 100 respondents admitted to eating their dessert of choice every day.

These results echo recent statistics which show that during the credit crunch we are entertaining and baking more at home, with the home baking market estimated to be worth £491 million in 2009 and expected to grow to £604 million by 2013 .  The need for some low cost indulgence is also crucial during these hard times with the desserts market valued at £1.5 billion in 2008 and projected to reach £1.7 billion in 2014.

Says Stefan Gaa, UK marketing director for Gaviscon Double Action, “As a heartburn and indigestion brand, we understand the importance of powerful combinations. Gaviscon Double Action Tablets wanted to celebrate the second anniversary of it’s launch by completing research into some of the nations favourite powerful combinations because in tough times like these, a little of what you fancy can be quite enjoyable - but in moderation”.

So what are the nation’s top 10 favorite dessert double acts?
1 – Apple Crumble and Custard (54%)
2 – Strawberries and Cream (47%)
3 – Profiteroles with Chocolate Sauce (36%)
4 – Chocolate Fudge Cake and Ice-Cream (31%)
5 - Lemon Meringue Pie and Ice-Cream (31%)
6 – Pancakes and Maple Syrup (28%)
7 – Sticky Toffee Pudding and Clotted Cream (27%)
8 – Ice cream and chocolate sauce (23%)
9 – Treacle Tart and ice cream (22%)
10 –Chocolate Brownie and Cream (21%)

For more information on Gaviscon Double Action, please contact:

Laura Holford-Walker         Sarah Rhodes         
The SPA Way            The SPA Way          
Phone: 020 7403 6900        Phone: 020 7403 6900        
Email: laura@thespaway.com      Email: sarah.rhodes@thespaway.com

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