“CLOSE is Not a Four Letter Word!” Launches

July 24, 2009 - PRLog -- Michael Cammack just announced the release of his new book, “CLOSE is Not a Four Letter Word!” which focuses on improving sales calls, working with a positive attitude, and closing for the business.  Cammack has worked along side some of the nation’s best sales trainers, managers, and sales representatives.  He is also the author of the sales blog, www.PerfectingTheSalesMindset.com .  Here is what Cammack says about the book:  “Visually look at the word CLOSE.  Now drop the first letter and what do you have?  LOSE.  And LOSE is a four letter word!  C.L.O.S.E. is an acronym with five essential ingredients necessary for every sales call in order to truly explode one’s potential.  If one of the ingredients is left out, then you are more likely to LOSE than CLOSE the sale!”

“I wanted to provide a resource to help people achieve sales success and improve personal and professional development” said author, Michael Cammack.  This is accomplished by Cammack’s use of inspirational and thought provoking wisdom with topics such as How to Gauge Your Passion, Changing Your Status from Professional to Expert, Knowing When to Listen and Not Being Afraid to Speak.  

Here is what others have said about “CLOSE is Not a Four Letter Word!”
    “Most people are looking for the secret to sales.  There is no secret, but Michael couldn’t make it easier for anyone to close more business.  The book was easy to read and more importantly, easy to implement.”  ~ Brian Parsley, WeSkill.com
   
   “As a Closing how-to, this book offers a refreshing and relatable perspective on building and improving closing skills at any level.  By putting these theories to    work for you, you are improving your ability to close and therefore, improving your business.”  ~ Trevor Johnson, Sales Recruiter

“CLOSE is Not a Four Letter Word!” is available at www.PerfectingTheSalesMindset.com and all major online book retailers (Amazon, Barnes & Noble, Borders, etc.).