DRL finalises acquisition of Expert Logistics

July 21, 2009 - PRLog -- Bolton based white goods company DRL Holdings Limited announces the completion of its purchase of Expert Logistics Limited, the white goods home delivery specialists based in Radcliffe, Manchester. DRL is the largest online appliance retailer in the UK, selling refrigerators, freezers, washing machines, cookers and dishwashers direct to the consumer.

DRL will be investing heavily in the development of the systems currently used by Expert to increase the choice of delivery times and dates available to the customer at the point of order and enabling them to track their deliveries.

Steve Caunce, DRL’s finance director says: “Distribution is a key element of DRL’s retail arm, and given the volume of business the company now delivers, being able to control distribution has become essential.”

Mr. Caunce continued to say “customers are quite rightly demanding more from home delivery and DRL will continue to take a market leading position in providing the highest quality of service. Enabling the customer to choose when their new appliances will be delivered and then allowing them to use technology to track their order will be an essential part of home delivery in the future.”

DRL’s acquisition will see Expert continuing to operate as a separate group company, but with new, improved services in place that will benefit the distribution offered by all of the company’s existing clients.

DRL have taken over ownership of Expert from Iceland Frozen Foods Ltd, and customers of all Expert clients will begin to see improvements in their service before the end of March 2010.

Notes for editors:
DRL was established in 2000 as an online white goods retailer and now employs over 200 members of staff in its Bolton based offices. The company’s client list includes Amazon, Boots, Debenhams, Empire Direct, House of Fraser, Marks and Spencer, Next, Sainsbury’s & Screwfix, as well as two of its own websites, Appliances Online and Appliances Deals. In 2008 DRL was ranked 28th in The Times Fast Track 100.

Expert Logistics have been operating since 1984. Specialising in the home delivery of white goods, Expert currently employs 150 members of staff. The company’s head office and distribution centre is based in Radcliffe, Manchester, which is supported by four outbases in Glasgow, Bristol, Enfield and Wolverhampton. In addition to DRL, Expert’s clients include Argos, Beko, BSH Group, Electrolux, Glen Dimplex, Hoover Candy, LG and Tesco.

For further information please contact:
Claire Hampshire, PR consultant
DRL Limited
01204 672 567
Claire.Hampshire@drllimited.co.uk