CKR Interactive Develops Award-Winning Rural Recruitment Marketing Campaign

June 16, 2009 - PRLog -- Global recruitment advertising agency, CKR Interactive (www.ckrinteractive.com), has developed a recruitment marketing plan for healthcare leader Banner Health that has not only brought in experienced candidates, but multiple awards as well. Specifically, the agency developed a multimedia campaign to help the Phoenix, Arizona-based healthcare system recruit top talent for its rural facilities. This campaign is specifically tailored to promote the benefits of small town living, a local workplace and Banner Health’s excellent employer brand, and address the hardships of healthcare recruiting in rural areas.

To create and launch the campaign, CKR Interactive did thorough research that included migration trends and demographics for all the various hard-to-fill positions at Banner Health, and crafted an entire media campaign that focused on drawing people to consider moving to a small town. CKR Interactive created a website specifically for this campaign (jobs.bannerhealth.com/smalltownliving), as well as a variety of print and rotating banner ads that focused on key selling factors of living in a small town. CKR Interactive then tracked the success of these ads using its media tracking product, Recruitment Media Metrics™ (www.ckrinteractive.com/mediametrics), and found that the ads have brought in a large increase of site traffic.

These ads have received numerous awards, including HealthLeaders Media and Aster awards, and have also been found by the Ad-Q Studies division of Harvey Research, Inc. to be the best performing ads when competing against other recruitment-based ads in publications.

“We’re very pleased with the performance of the “Small Town Living” campaign to date,” explained Amiksha Patel, Director of Healthcare at CKR Interactive. “We’ll continue to track the number of applications received and hired made from this campaign, in order to provide Banner Health with an analysis of the ROI and recommendations for future campaigns.

For additional information on the news that is the subject of this release or further details about CKR Interactive products and services, please contact Lee Roberson at: (408) 454-2204 or visit: www.ckrinteractive.com.

About CKR Interactive
Founded in 2001, CKR Interactive (www.ckrinteractive.com) is a recruitment advertising agency delivering comprehensive services to today's employers. Focusing on interactive solutions, the firm's areas of expertise also includes research and planning, creative development and all aspects of employment communications. With seven offices throughout the U.S. and partner agencies in the United Kingdom, Australia and India, the award-winning firm's growing list of clients represents a range of industries, including healthcare, bio/pharma, high tech, government and hospitality/food service.

About Banner Health
Headquarters based in Phoenix, Arizona, Banner Health (www.bannerhealth.com) is one of the largest, nonprofit healthcare systems in the country. They have over 25 hospitals and healthcare facilities in seven states (WY, NV, CO, AK, NB, CA, and AZ), as well as more than 35,000 employees and admits more than 234,000 patients to their hospitals every year. Banner Health believes fully engaged employees are the foundation of providing excellent patient care, and offers excellent career opportunities with great benefits for those looking to make a difference in the communities Banner Health serves.


Contact:
Lee Roberson, Vice President
CKR Interactive, Inc.
(408)454-2204
www.ckrinteractive.com

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