Best Selling Author of The Age Curve, Demographer, Ken Gronbach Guest on Metropolis Radio

June 10, 2009 - PRLog -- "The core idea of this book is quite simple: Smaller generations buy less stuff; larger generations buy more stuff. When a large generation, such as the Boomers, leaves the market and is replaced by a smaller generation, such as Gen Xers, sales are going to drop. Please excuse the fact that I repeat this premise throughout my book, but I have found that people (executives, entrepreneurs, salespeople, marketers, advertisers, etc.) just don’t accept this clear-cut concept until you beat them over the head with it. My intention is to show how the simple idea of generational size applies to an ever-widening variety of areas and convince readers to recognize it, believe it, and, most important, put it to use" Ken Gronbach, The Age Curve

Tune in June 15, 2p-3p, as we discuss Why Generation Size Matters to Marketers
and to Everybody with a Stake in America’s Future. Anyone who is in business and will be for the next 20 years, should be hearing this compelling message and adapting to it.

For more information: www.blogtalkradio.com/TrainwithShane

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Train with Shane delivers motivational education, training and professional development in relation the shifting, competitive business environment focusing on career transition, women in business, sales, marketing, customer service and team building.