Sine Qua Non Offers Fast Track To Marketing Success With New Book

April 27, 2009 - PRLog -- Sponsorship and marketing consultancy Sine Qua Non International has put its years of marketing experience into written form with a new book called ‘Fast Track to Success: Marketing’.

Written by company Director Chris Ritchie and published by FT Prentice Hall, the book is one of six in the recently launched Fast Track series, which is aimed at providing a fully comprehensive and insightful management resource.

The book provides a wealth of marketing knowledge and experience in an easily digestible form, intended as a best practice guide and a career development toolkit for beginners and established marketers alike.

Ritchie draws on his enviable 25 years of experience in the marketing and corporate sector, as well as his current role as Director of Sine Qua Non International, which has quickly developed itself into a key player in the technology and motorsport sectors.

Director of Sine Qua Non and Author of ‘Fast Track to Success: Marketing’ Chris Ritchie commented: “I am pleased to be able to put to good use all my accumulated experience over the years and to see the fruits of these efforts in Fast Track to Success: Marketing. The book is as much an introduction to marketing newcomers as it is a must-have aid to established marketers who need to get back to basics, particularly in today’s climate. The launch of the Fast Track series is therefore well timed as businesses find themselves desperate to claw their way out of economic despair. When purse-strings are tightened, marketing is often among the first to feel the pinch, but marketing is our best weapon in the fight against the financial crisis. Much like the meaning of our company name, Sine Qua Non, Fast Track to Success: Marketing really is simply indispensible.”

Former Chairman of The Chartered Institute of Marketing, Paul Gostick is also full of praise for the book: “Effective marketing is at the heart of every successful business. In times of economic turbulence there is always tremendous pressure to cut costs. But, paradoxically, this is precisely the time to invest in marketing to take market share from the competition. Chris Ritchie’s book gives readers the tools and insight to deliver that competitive advantage for any business. It’s essential reading for all professional marketers”

Fast Track to Success: Marketing is available through Financial Times Prentice Hall, an imprint of Pearson Education (www.pearson-books.com). More information on the Fast Track series as a whole can be found at www.fast-track-me.com.

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Sine Qua Non International is a technology marketing and communications company specialising in supporting technology companies who are looking to make the most of their marketing investments.