SQN Goes Stateside With Sponsorship Insights Group

March 31, 2009 - PRLog -- Henley-on-Thames based sponsorship and marketing consultancy Sine Qua Non International has expanded its growing business network yet further through a new collaboration with the US Sponsorship Insights Group.

Led by founding partner Dan Beeman, the Sponsorship Insights Group (SIG) is an agency dedicated to being a centralised resource for all sponsorship-related activity, focusing primarily on training and support for properties in their quest for new revenue generation.

Sine Qua Non has joined forces with SIG to help promote the group’s initiatives throughout Europe and globally, raising awareness of the agency’s social media platforms and increasing the number of members of its free-to-join roster.

Sine Qua Non has already taken steps together with SIG to forge firmer ties between the group’s members, to enhance further SIG’s website (www.sponsorshipinsights.com) and its associated groups on popular networking sites such as Facebook, Linked In and Twitter.

Managing Director of Sine Qua Non, Claire Ritchie, said: “We are privileged to have developed this new trans-Atlantic partnership with SIG and Dan Beeman, a recognised authority on sponsorship issues in the US. By streaming our combined expertise in sponsorship and PR, we aim to raise the awareness of SIG’s activities and to promote a full interactivity between its members to share sponsorship ideas, experiences and values with a view to benefitting the global sponsorship industry as a whole. We have outlets across all the major social networking sites – Twitter, Facebook, LinkedIn – and hope that marketers and sponsorship industry experts maximise this rare opportunity to join an online community that shares their desire to push against this persistent tide of downturn that we are currently enduring.”

Founding Partner of Sponsorship Insights Group, Dan Beeman added: “I am thrilled to make SIG even more international by having Sine Qua Non on board. Our philosophy places clients' needs and objectives first by implementing sponsorship strategies in a coordinated, collaborative and holistic fashion. We are embracing new media portals in an effort to get our messages across more succinctly than ever before and I look forward to working with SQN, Claire and her team to help us grow even further.”

Find Sponsorship Insights Group online at www.sponsorshipinsights.com

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Sine Qua Non International is a technology marketing and communications company specialising in supporting technology companies who are looking to make the most of their marketing investments.