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Executive's Guide to Facebook Unveiled by Web 2.0 Strategy Consultancy
New service aids enterprise adoption of social networking.. Applying the Executive's Guide to LinkedIn methodology to Facebook.. Sneak preview scheduled May 4 in Chicago
By: CSRA Inc.
"The Executive's Guide to Facebook applies our LinkedIn methodology to Facebook, which is very exciting because we know how organizations learn and apply disruptive social networking to their business processes," said Christopher S. Rollyson, CSRA Managing Director. "We've learned a lot since we launched the Executive's Guide to LinkedIn (http://executivesguide-
The Executive's Guide to Facebook Offering
The Executive's Guide to Facebook will comprise the following core services:
Orientation to sharing via core features: The Wall, feeds, friends, links, photos, video
How to use "advanced" features like Groups, Pages, Ads and Applications
The Power of how Facebook does privacy, and how this combines with Friend Lists to enable members to keep personal content separate from business
Facebook's Key Processes and how to get proficient fast
Creating a Facebook plan to focus and measure the business impact of one's activity
How to use LinkedIn and Facebook together to create leverage
Facebook for business?
"When people hear about this, they assume that we're crazy. Everybody knows that LinkedIn is for business, and Facebook's for 'personal' relationships,"
CSRA believes that it will add unusual value by showing clients how to use LinkedIn and Facebook together. In the Web 2.0 world, no platform exists in isolation, so knowing how to develop relevant relationships should be a platform-independent activity. CSRA's experience in many platforms will enable clients to understand what kind of relationships can be optimally developed in each platform.
"We expect that clients will want to use the Executive's Guide to Facebook to innovate in business development and talent acquisition,"
Sneak Preview—May 4, Chicago
The public will get the first look at the Executive's Guide to Facebook (http://www.executivesguide-
Facebook orientation for executives
Power points: Facebook Privacy & Friend List features
Overview of Facebook Groups, Pages, Apps
Facebook Key Processes and Action Templates
Strategies for Using Facebook and LinkedIn together
The Executive's Guide Offerings
The Executive's Guide offerings bridge the gap between executives, who have extensive influence on how commercial and government organizations adopt disruptive technology, and emerging technology. CSRA advises global enterprises, government agencies and start-ups on adopting new technology.
The Executive's Guide to LinkedIn comprises management consulting services, public seminars, videos and printed materials, and its blog is currently rated #2 in authority by Technorati. Although there is a burgeoning roster of "LinkedIn consultants"
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CSRA is a management consultancy that helps business and government leaders understand how disruptive market phenomena like social networks and Web 2.0 are transforming relationships and business. By understanding these developments ahead of their competitors, CSRA clients act with more confidence and purpose because they understand the opportunities and risks at stake behind the choices they make. Managing Director Christopher Rollyson is a 20-year veteran of two global consultancies and several business ventures. As a consultant and marketing executive, he has both advised executives on transformation and managed it as a line executive.