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Christopher Rollyson to Join LinkedIn, Inc. in CMO Coaching Session
Christopher Rollyson, Founder of the Executive's Guide to LinkedIn, will serve with LinkedIn staff on the Business Marketing Association's LinkedIn coaching sessions for CMOs, November 6 at Chicago's Standard Club
By: Christopher S. Rollyson
The BMA tapped Christopher Rollyson (http://www.linkedin.com/
Top Ten LinkedIn Profile Errors
Some of the most egregious faux pas committed by unaware LinkedIn members:
Misspellings or nonstandard names prevent people from finding you.
Being faceless; a picture aids recall when you've met people face-to-face, and people with pictures far more likely to be contacted than those without.
Not using "Status Visibility,"
Not using the summary to show how you are qualified to do what you want to to; use the "experience"
Not leveraging the "Specialties"
Being afraid to list multiple activities as "Positions" under "Experience."
Being careless with Recommendations;
Missing the gold mine of LinkedIn Answers. These discussion forums can be included with the Profile and add significant value because they enable people to see your expertise and professionalism in context. Few LinkedIn members participate in the Forums.
Lack of strategy or purpose; the most effective profiles have an organizing principle that supports a goal, which is the spine, and everything else branches off from it.
Omitting personal interests; Boomers were taught that "work" was separate from "home." No longer, so include your passions under "Additional Information"
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Christopher Rollyson founded the Executive's Guide to LinkedIn in January 2008 to advise companies on using LinkedIn for process innovation. Rollyson has advised hundreds of executives and companies across the U.S., and alumni have their own online community for continuous learning as well as their own LinkedIn Group. He also builds private support communities for enterprise clients that apply LinkedIn to business development, talent acquisition, marketing, R&D, public relations, product development and other processes. Rollyson has no commercial relationship with LinkedIn.
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