Factors You Should Consider Before You Begin To Design Your Website

March 26, 2009 - PRLog -- Nowadays, if you are doing business and you want your customers to take you seriously, you need to have an internet presence or a website. A website is not only about doing some pages about who you are and what you are doing and host them in a server. Before doing your first web page, you need to have a well-planned internet business strategy. To have more chance of getting more exposure and business via your website, you should consider the points below before your first website design.

1. Who are your customers or target audience?
You should not think that your target audience is people with money to spend. You should take some time to search for your target audience. Who they are really, what are their likes and dislikes, what are the problems they are have, what are the services they require in addition to what you propose. If you don't have answers to the above questions, then you will have trouble to target your website specifically for them.

2. How can you differentiate yourself with your competitors?
You are a unique person and you have your own ways to serve your customers. Why will someone do business with you rather than your competitors? Remember that people buy experiences along with your product or service. What is special about the customer's experience with you? Can you answer these questions? If not, you should find answers as you will need to put that on your website.

3. How you want people to find you?
If you want people to find you via the internet or via search engines like Google, Yahoo and MSN, then you need to know what keywords or search terms your target audience are using. Not what you think they are using, but what you are really using. There are many times where people optimise there websites for keywords their target market does not actually look for. So keyword searching is vital.

4. What action you want people to take once they are on your website?
You should clarify this point. If people who comes to your website does not take the action you want them to take, then all your efforts will be lost. You need to be clear what you want people to do on the website. Make it easy and simple as far as possible so they easily understand how to do things, else they may leave your website.

5. How to you want people navigate through your website?
When people are on your website, you may want they follow a certain flow to navigate. How will you guide them if they are in the middle of the flow. Once you understand the flow, it will be easy to set up your website and you will better know how to place your navigation links and call to action.

Understanding and getting clear on the above points before you begin designing your first webpage will save you time and money in the future.

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