Custom Printing Newsletters Generates Sales

March 10, 2009 - PRLog -- Publishing Newsletters Generates Sales
Courtesy of http://www.PrintingCustom.net

If you have, or you are able to develop and create, a database of your past and current customers, you need to be sending them a newsletter once a month. You should contact your current customers and previous clients at least every other month, quarterly, semi-annually, or at the absolute worse, every other year.

Printing off newsletters has many important functions. One of the most important functions is maintaining positive, top of mind awareness with people who have been pleased with your service. It brings them back to you, and it makes them remember you when someone asks where to get your products or services.

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Some people think that once you buy things from them, that you don’t need them again. This is wrong. You need customers, and they need you. If you have sold to them before, be there when they need sold to again.

Another misconception says you don’t need to stay in touch with past customers and clients who have just recently purchased because they have moved away. This is wrong also. Just because they may have moved or relocated does not mean they do not have friends and family still close by to you. It also does not mean they decide to return home.

A Newsletter is easy

Include short articles about happenings in your area or market as it pertains to your particular service, some good quotes or a puzzle, a recipe you found, even offer readers some brief news about your own life or business to show a more personable side. You don’t have to get to personal. Maybe there is a new addition to your family. Maybe you graduated. Maybe you just graduated from somewhere. Just remember to keep it brief and entertaining.

Be sure to ask for referrals in a convincing way. You don’t need to go on and on about it, just add a short paragraph informing people how much you appreciate the opportunity to help them and you appreciate “word-of-mouth” advertising or referrals. Make sure you also guarantee that you will offer their friends, family, and acquaintances the same great service they offered you!

Become recognized as an expert in your field or industry!

We can help! We offer only the highest quality, guaranteed eight page or more custom printed newsletters. We can start you out with an 8 page, self-covered, 80 lbs. gloss paper, standard notebook paper size (8.5” by 11”) for as little as $0.21 cents each!

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