New Site Will Help Compensate Victims Of Violent Crime

March 5, 2009 - PRLog -- OXFORD - Interakting™, the specialist digital agency and online marketing consultancy, has just announced the launch of the new Criminal Injuries Compensation Authority (CICA) website www.cica.gov.uk, that will make it easier for victims of violent crime to seek support and financial compensation.

CICA, which is part of Access to Justice within the Ministry of Justice, administers the Government-funded compensation scheme that helps innocent victims of crimes of violence throughout Great Britain. The new website has been designed and built by Interakting to improve the service provided by CICA and to assist potential applicants apply for compensation.

A key aspect of the new site is to make it very straightforward for victims to assess their eligibility for compensation and if they are, to apply for compensation online. The site also provides helpful information about a range of people and organisations that can help site visitors to obtain effective victims support.  

The Interakting team has worked closely with CICA and the user interface treatment emphasises CICA’s professional, courteous and compassionate approach. Key features of the new CICA site include:

* Logical navigation with clear unambiguous user journeys
* Emphasis on putting victims first and ensuring victims receive sympathetic treatment
* High degree of accessibility (WCAG 1.0 Priority Level 2 (AA standard) and minimal JavaScript)
* An easy-to-use low maintenance content management platform (EPiServer CMS)
* Easy access to downloadable application forms

As well as delivering improved functionality and easy-navigation for site visitors, the Interakting team has developed this new content-managed website on the proven EPiServer CMS platform which was chosen for its ease of implementation, reduced project roll-out times and simplicity of use. From the client’s perspective, this CMS platform allows the CICA team total flexibility when creating new and editing existing site content thereby minimising ongoing maintenance costs over the lifetime of the site.

Tilly Loughborough, CICA’s Director of Corporate Service, Customers and Communication, said “The Interakting team worked very hard to help us realise our online objectives. The new site makes it especially easy for the innocent victims of violent crime to get the right help with the minimum of fuss. We are greatly impressed at the efficient manner in which Interakting went about building the site and with the final result.”

Dean Allen, Interakting’s director of e-Business commented, “The synergy we have developed through Business & Decision Group’s long standing relationship with CICA, allowed us to fully meet our client’s requirements both creatively and technically and also within a very tight timescale.” He added, “We particularly enjoyed the challenge of helping CICA address their audience’s very specific needs in a compassionate and sensitive way. It was a real pleasure working with CICA again.”

The new CICA website is now live at www.cica.gov.uk and the CICA team are delighted by the reaction to the new site.

ENDS

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About Interakting:

Interakting™ is an international full service digital agency that provides online marketing, creative and IT services for a wide range of consumer brands, companies and public sector organisations. It is a New Media Age Top 100 ranked agency and in the UK has offices in London, Oxford, Manchester and Sunderland. It is part of the global Business & Decision group. More information from: Alan Bartlett (mediaebizATinterakting.co.uk)