Harness The Power Of Fear, Small-Business Expert Advises Entrepreneurs

March 2, 2009 - PRLog -- Irvine, Calif.– “These are scary times for most Americans,” says Rieva Lesonsky, small-business expert and CEO of GrowBiz Media, writing on AllBusiness.com. “However, I think it’s a great time to start or expand your business, so I could tell you to ‘be fearless’ and just plunge on in. But that would be irresponsible.”

In order to succeed in business, Lesonsky adds, you need to be aware of the dangers and understand the obstacles you may encounter. Yet you also need to be brave and audacious. “How do you find the middle ground between being blindly fearless and courageously so?”

Lesonsky urges entrepreneurs and would-be entrepreneurs, “Let the fear be your guide. Fear can be useful,” she adds, noting that it can make you slow down and consider your options. Fear can keep you from becoming complacent, and help you maintain your competitive edge.

Read the full blog post at http://www.allbusiness.com/company-activities-management/company-structures/11793838-1.html. Lesonsky writes about entrepreneurship on The Small Business Blog at AllBusiness.com every week.

About Rieva Lesonsky And Growbiz Media: Prior to co-founding GrowBiz Media in 2008, Lesonsky was SVP/Editorial Director of Entrepreneur Magazine for more than 25 years. A nationally recognized speaker who regularly addresses audiences across the country, Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including CNN, Good Morning America, the Today Show, Fox Business News, The Martha Stewart show  and Oprah and can regularly be seen on MSNBC's Your Business.

GrowBiz Media provides resources, advice and information to help entrepreneurs start and grow their companies. We provide content and marketing strategies to help media companies reach the small and midsize business audience. We provide information, products, services and resources to help corporations and government agencies identify, understand and connect with America’s small and midsize businesses. And we create products and services to help organizations teach and promote entrepreneurship.

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GrowBiz Media is a content provider and consulting company specializing in covering small businesses and entrepreneurship. Our clients include corporate marketers, media companies, educators and business owners.