Gran Melia Cancun Entrusts THAT Agency With Website Redesign

Feb. 17, 2009 - PRLog -- WEST PALM BEACH, FL - Seeking a design to match the chic and enchanting presence of their beach-front paradise, Gran Melia Cancun enlisted the craftsmanship of veteran Web design and online marketing firm THAT Agency. THAT Agency worked directly with the Gran Melia brand, helping them realize and perfect an online presence, from concept to website. Expectations were met and exceeded. What resulted is a clean, sophisticated design to welcome future guests and expose them to the candescence of a 5-star, AAA 4-diamond resort.

"The Gran Melia Cancun website was an extremely rewarding project, planned down to the brass finishings; if websites had such a thing. We maintained an open stream of communication with Gran Melia—accommodating their expectations, developing a rapport and cultivating a lasting relationship," said Bill Teubner, THAT Agency President.

THAT Agency designed GranMeliaCancun.com with an approach that harmonizes sharp, vibrant imagery and a content architecture that is streamlined, precise. Flash video of the resort was tastefully integrated into the website's homepage and is initiated only by the visitor's discretion. The site's development, however, is not to be eclipsed by its design. The functionality of Gran Melia Cancun's website can be credited to a foundation paved by XHTML and PHP. Additionally, AJAX, the Prototype Framework Script.aculo.us, and CSS were employed to provide a more responsive navigation and to influence specific thematic elements of the website's design.

A booking engine was developed for Gran Melia Cancun to allow visitors to check room availability directly from the homepage, as well as make reservations. The luxury hotelier was also provided an image gallery to showcase the extravagance and many delicacies offered at their resort. Furthermore, the voice of Gran Melia Cancun was entrusted to THAT Agency's team of copywriters and is offered in English and a Spanish translation.

To help Gran Melia Cancun develop an online presence beyond their website and to construct new streams of traffic that would inevitably jettison the hotel's ROI, THAT Agency's resident SEO experts were enlisted to thoroughly optimize GranMeliaCancun.com so that both Search Engines and visitors alike could benefit from an easily-accessible website.


About Gran Melia Cancun Resort:

Gran Melia Cancun is a luxury resort and brand of Sol Melia's international resorts and hotels. Presenting a distinctive hotel experienced, marked by a flair for the avant-garde, Gran Melia Cancun is situated beach-front, gazing out to a timelessly tropical Mexican scene; resonating Gran Melia's elegant Spanish passion. Gran Melia Cancun Resort can be contacted at 1-866-43-MELIA, or on the Web at http://www.GranMeliaCancun.com

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About That Agency:

THAT Agency has become one of the leading web design and development firms in Florida. While their client list includes companies such as Regency Centers and Norwegian Cruise Lines, they are still able to meet the needs and budgets of small businesses. They are able to provide all of the services of a web solution company, as well as the expertise and creativity of an advertising agency. With a full staff of designers, developers, and marketing specialists, they are capable of designing a solution for just about any marketing or advertising need. THAT Agency can be contacted at 561.832.6262 or on the web at http://www.THATAgency.com.