How high profile companies manage social media

No one can deny the prevalence of social media in everyday life – from Twitter to Facebook everyone seems to be engaging in some form of social media. Savvy businesses are taking note, using these networks to communicate directly.
By: Brigette Breitenbach
 
Feb. 20, 2012 - PRLog -- Madison, WI (February 2012) – No one can deny the prevalence of social media in everyday life – from Twitter to Facebook everyone seems to be engaging in some form of social media. Savvy businesses are taking note, using these networks to communicate directly with their consumers. But management of those platforms can get cumbersome and confusing, which is where a new company has entered. By creating a user-friendly platform, Engaging Social provides subscribers with an easy and effective way to manage multiple social media accounts across Facebook and Twitter.

In addition to managing content, Engaging Social also allows users to uniquely personalize their Facebook pages. Company B Brand Marketing, a hospitality marketing agency that works with high-profile properties such as The Iron Horse Hotel, uses Engaging Social to manage social media for many of its clients, creating a unique Facebook space for each.

“Engaging Social has allowed us to use Facebook in a way that eliminates the guesswork,” says Brigette Breitenbach, owner of Company B. “With their program, we have been able to launch our custom tabs without any glitches and create very successful Facebook contests in a matter of minutes, the last of which led to 395 Facebook entries and 372 new ‘likes’ on the page.”

Started as a small company in Madison, Wisconsin, Engaging Social is rapidly accruing a diverse clientele, including the Wisconsin Broadcasters Association, Sprecher’s Restaurant and Bar, the Salvation Army Dane County, The Edgewater Hotel and Edgewood College, all of who are attracted to the ease of use within the product.

“Erehwon Mountain Outfitters was looking for a social media management platform that was really an all-in-one solution,” says Jerry Goeden, senior account executive for Staples Marketing, the agency associated with Erehwon. “With multiple locations and many employees managing social media, we needed a better way to control our page while allowing for collaboration between users. We also needed a solution to maximize our exposure with Facebook like other large brands. Engaging Social was our solution and has been a great service provider for our social marketing endeavors.”

David Kruse, co-founder of Flatt Cola also appreciated the all-in-one functionality of Engaging Social. “From day one, Engaging Social’s platform made it easy to manage both Facebook and Twitter for Flatt Cola,” he says. “Their platform just felt very intuitive. Within 20 minutes of opening our account we set up a way for customers to purchase our product from our Facebook page. That was impossible to do before we started to work with Engaging Social.”

As social media usage continues to rise, it will become increasingly necessary for companies to use social media management tools. With its increasing functionality and intuitive ease of use, Engaging Social provides the solutions many have been seeking.

Background
Engaging Social sets out to build a robust yet simple platform that would allow any business – no matter of their level of understanding about social media – to easily manage their social properties. Starting with a small client base in Madison, Wisconsin, Engaging Social quickly expanded to a number of cities within the United States as well as Latin America and South Africa.

http://engagingsocial.com
End
Source:Brigette Breitenbach
Email:***@companybonline.com
Tags:Social Media
Industry:Business
Location:United States
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