Balance Technology Group Rebrands as Balance Interactive

Feb. 5, 2009 - PRLog -- Balance Technology Group of Springfield, VA, is now doing business as Balance Interactive. The move is the result of an extensive rebranding project to focus the company’s resources on best supporting customers.

“The rebrand has focused us on our service promise to every client -- to provide effective and transparent solutions that focus on business goals.” said Tracy Betts, Balance Interactive founder and CEO. “We create value for our clients by engaging with expertise and enthusiasm.”

Balance Interactive is a web development and design consultancy that helps clients to achieve organizational goals using online technologies and tactics.  The company’s client list includes a “who’s who” of trade shows, associations, state and local governments, and commercial organizations.  

The company provides a full range of services designed to meet clients' needs, whether they are looking to be at the forefront of technology or they are just beginning to apply technology.  Key offerings include:
•   Website strategy
•   Website design, site architecture and usability
•   Content strategy, writing and editing
•   Website coding, programming and integration
•   Online marketing
•   Software selection

“Our company’s growth can be attributed to a unique blend of hard work, a focus on always being open to new ideas and technologies, setting and achieving high expectations, listening, and building a team that leads balanced lives,” said Betts.

The company’s website is http://www.balanceinteractive.com.

Located in Springfield, Virginia, Balance Interactive is a Small Business Administration (SBA) certified woman-owned business and a State of Virginia certified woman-owned business.  Balance is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network.

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About Balance Interactive: Balance Interactive is a web development and design consultancy that helps clients to achieve organizational goals using online technologies and tactics. Located in Springfield, Virginia, Balance Interactive is a Small Business Administration (SBA) certified woman-owned business and a State of Virginia certified woman-owned business. Balance is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network.