What’s Up Interactive Announces Establishment of Board of Advisors

Jan. 19, 2009 - PRLog -- (Atlanta) — Atlanta-based What’s Up Interactive announces its 2009 Board of Advisors, a highly respected group of local experts in technology, marketing and finance whose counsel will be aimed at helping the company continue its aggressive growth strategy.

What’s Up, whose client-partners include the Coca-Cola Company, Fox Television Stations, the Georgia Aquarium and more than 60 other firms, is coming off a spectacular 2008 where gross billings rose more than 60%. The company provides interactive services including Web development, video and podcast production, search engine marketing and social media strategies to more than 70 companies.

What’s Up Interactive CEO Richard Warner (http://www.richardwarner.com) says of the advisory group, “I am humbled that six professionals of this caliber will be working with us. Individually, they have accomplished a great deal in their fields. Collectively, they represent an amazing resource for our company at a time when we’re managing for healthy, sustainable growth.”

The What’s Up Interactive 2009 Advisory Board includes:

KEN BERNHARDT: REGENTS PROFESSOR OF MARKETING AND SPECIAL ASSISTANT TO THE DEAN,
ROBINSON COLLEGE OF BUSINESS, GEORGIA STATE UNIVERSITY

Former Board member for SpunLogic (now Engauge Digital)
Past national chairman of the board of the American Marketing Association
Advisory board member for Honeybaked Ham
Longtime consultant to Chick-fil-A and others

MICHAEL POTTS: CEO, MOTOROLA AIRDEFENSE

Mike took over wireless security provider AirDefense when a planned merger collapsed and left the company on its heels.  He and his team turned the company around, grew the business by 300% in 2.5 years and closed a significant wireless security gap paramount to retailers and logistic companies worldwide. Concurrently AirDefense built a partnership with Motorola that lead to a strategic acquisition of the company by Motorola in September of 2008.

WILLIAM PATE: PRESIDENT AND CEO, ATLANTA CONVENTION AND VISITORS BUREAU

Became President and CEO, ACVB on January 1, 2009
Former Chief Marketing Officer for BellSouth (over all advertising PR and marketing)
Former chairman of Atlanta Sports Council, 2007 Men’s NCAA Final Four and Chick-Fil-A Bowl

DON L. CHAPMAN: ENTREPRENEUR; INVESTOR

Chairman, Georgia Tech Foundation
Former president Georgia Tech Alumni Association
Launched, managed bought and sold 18 companies including Opti-World and TUG
Atlanta Chamber Phoenix Award winner

DR. PETE EISEMANN: H. TALMADGE DOBBS, JR. PROFESSOR OF TEACHING EXCELLENCE AND PROFESSOR OF FINANCE,
ROBINSON COLLEGE OF BUSINESS, GSU

Teaches banking and financial management as part of GSU’s Executive MBA program
Evaluates the value of companies to help banks determine their viability for loans
Leading expert in company valuations

BILL NUSSEY: CHIEF EXECUTIVE OFFICER, SILVERPOP

Oversees best practices and innovations at Silverpop one of the largest independent email companies
Author, “The Quiet Revolution in Email Marketing”
Former CEO of iXL
Founder of DaVinci Systems
AiMA Marketer of the Year

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About What's Up Interactive:

What's Up Interactive is a relationship-driven interactive marketing agency dedicated to growing our customers' businesses. What’s Up delivers creative online strategies that engage visitors and convert them to buyers through Web site development and technology, multimedia solutions including video and podcast production and innovative social media strategies. Our clients include The Coca-Cola Co., Georgia Aquarium, Fox Television Stations and Industriaplex, among many others.

To learn more visit http://www.whatsup.com.