Tiger Woods, Roger Federer and Thierry Henry star in Campaign magazine's worst ad of the year

Dec. 11, 2008 - PRLog -- In Campaign’s Top 10 Turkeys of 2008 released today (11 December), the ad created by BBDO to promote Gillette’s latest razor tops the turkey list of UK TV ads.

The full list of 2008 TV ad turkeys are:
1. Gillette  (featuring Tiger Woods, Thierry Henry and Roger Federer)
Creative agency: BBDO
2. Specsavers
Creative agency: In-house
3. Renault
Creative agency: Publicis Conseil
4. Warburtons
Creative agency: Bartle Bogle Hegarty
5. Country Life (featuring John Lydon)
Creative agency: Grey London
6. Kellogg (featuring Dame Kelly Holmes)
Creative agency: Cheethambell JWT
7. Orangina
Creative agency: FFL Paris
8. Premier Inn (featuring Lenny Henry)
Creative agency: Rainey Kelly Campbell Roalfe/Y & R
9. Samsung
Creative agency: Cheil Europe
10. DFS
Creative agency: Uber

Campaign editor Claire Beale said: “The Gillette ad is an own goal, a double fault and a bunker shot rolled into one. To secure three of the worlds most famous sports stars would have cost Gillette millions but is such a wasted opportunity as the creative lacks any charm or wit. We see thousands of TV ads created for a British audience each year and this one stands out as the worst.”