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Okanagan Nutraceutical Company Sets its Sights on Ontario
BC-based SBT Seabuckthorn International Inc. teams up with international distributor Axel Kraft International to break into the Ontario Natural Health market in a big way.
Starting with a launch at the Canadian Health Food Association’
Axel Kraft International Ltd., an international distributor of health and body care products, was founded by owner Axel Kraft in Ontario in 1982, and now distributes its carefully-selected catalogue of products across Canada and the United States. “Axel Kraft International believes in working in partnership with its client companies to develop sales in a manner that’s both methodical and ethical,” Chuck Barton, SII VP of Sales and Marketing, says, “And when we look at the quality of Axel’s client roster, we feel honoured to be included. We look forward to a long and fruitful relationship with Axel Kraft International.”
Seabuckthorn International has been manufacturing and selling seabuckthorn products since 2001, and as a Canadian company, building credibility has been a challenge – even in Canada! Chuck Barton says, “Axel Kraft International has a lot of experience in Ontario, and that’s exactly what we’ve been looking for.” SII’s product line is currently available in over 500 stores worldwide, but penetration east of Alberta is still wide open. “At Seabuckthorn International, we’ve been extremely pleased with our reception by the Canadian marketplace – so far. But it’s time to grow. The time is right, the team is right, we’ve been learning as we go and we’re ready for this partnership,”
Ron Calmes, General Manager of Axel Kraft International, agrees. “It’s true, the time is right. Seabuckthorn International seems to be on everybody’s lips; everywhere we turn our vendors are asking about them. We understand Ontario and we understand premium skincare products, and it’s going to be great getting Canada excited about seabuckthorn.”
SBT Seabuckthorn products will be featured at the Axel Kraft International booth (P-15) at CHFA’s Expo East, taking place from September 6-9, 2007 at the Metro Toronto Convention Centre (http://www.chfa.ca/
Expo East is the largest Canadian conference and trade show for the natural health and products sector, ranking 31st out of the top 50 largest trade shows in Canada, according to U.S. industry publication, Tradeshow Week. Expo East brings together producers, manufacturers, suppliers, distributors and retailers from all segments of the health consumables sector. Axel Kraft International is one of Expo East’s longest-running exhibitors.
SBT Seabuckthorn International (www.seabuckthorn.com)
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