News By Tag Industry News News By Place Country(s) Industry News
| ![]() FCBJerseys to Launch Special Soccer Collection for World AIDS DayBy: FCBJerseys --- Design Philosophy: Fusion of the Red Ribbon and Sports Aesthetics The "Know AIDS, Play Healthy" collection masterfully integrates symbolic elements of AIDS prevention with Soccer equipment through innovative design: - Visual System: Jerseys, boots, and protective gear feature the red ribbon emblem—the internationally recognized symbol of AIDS awareness. Select designs utilize thermochromic materials that reveal key prevention messages as body temperature changes. - Information Design: Concise information on HIV transmission routes and prevention methods is printed inside jerseys, transforming sports gear into educational tools. - Color Palette: Primary colors of red and green symbolize life and hope, conveying dual messages of AIDS prevention and health pursuit. John Lee, Deputy Design Director of FCBJerseys, stated: "We aim to make every piece of equipment a mobile platform for AIDS education, spreading accurate knowledge from the pitch to every corner of society." Philanthropic Partnership: Embracing the "Business for Good" philosophy, FCBJerseys will donate 15% of global sales revenue from this collection to UNAIDS and related AIDS prevention organizations, supporting: 1. HIV prevention and treatment programs, particularly in medically underserved regions 2. Anti-discrimination education to eliminate social prejudice against people living with HIV 3. Community support services providing psychological assistance and social integration help Social Context: Global AIDS Response Faces Challenges According to the latest UNAIDS report, the global AIDS response is experiencing its most severe setbacks in decades. - Approximately 40.8 million people worldwide are living with HIV, with 1.3 million new infections in 2024, and 9.2 million people still unable to access treatment. - Significant reductions in international AIDS funding could lead to 3.3 million additional infections globally between 2025 and 2030. - Services for key populations are obstructed, with over 60% of women-led organizations suspending core programs. In this context, FCBJerseys's initiative injects new momentum into the global AIDS response. Winnie Byanyima, Executive Director of UNAIDS, emphasized: "This is a moment of choice. We can either let the current shocks destroy the progress made over decades, or unite to achieve our shared vision of ending AIDS." Mei Oliver, Product Manager at FCBJerseys, expressed during the launch: "As the world's most popular sport, Soccer transcends national, ethnic, and cultural boundaries. We believe delivering AIDS prevention messages through Soccer can reach audiences, especially youth, that traditional campaigns often miss." Media Contact FCBJerseys Corporate Communications Department FCB Jerseys Official Website: https://www.fcbjerseys.ru End
|
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||